Living beautifully from the simplest things
In the early summer morning, Mr. Pham Minh Hiep completed a 19.05 km run to celebrate the ROX Group's traditional day. For Mr. Hiep, the meaning of the challenge is not in numbers, but in the feeling of connecting with people who share the same ROX spirit: persistence, positivity and always towards good values.
That spirit is also spreading in the ROXMei 30 season, where ordinary daily actions become a way for each worker to write their own "beautiful life" story.
Each ROXMei season towards the Traditional Festival of the Group is an opportunity for those values to be awakened and spread. This year, at the milestone marking 30 years of Building - Reaching Away of ROX Group, the spirit of beautiful living is expressed through a series of collective engagement activities.
Prominent is the challenge of conquering 30,000 km of running. The number symbolizes a three-decade journey not created by the efforts of an individual, but from the joint efforts of thousands of employees. Each step is a small contribution to the common goal, reflecting the spirit of companionship and connection, which is a beautiful feature in corporate culture.
That humanistic spirit is also present in ROX's charity activities for many years such as giving books to children at the Center for Disabled Children's Education, giving Tet gifts to the poor, donating blood for humanitarian purposes, building green libraries, and donating Great Solidarity houses...
When the beautiful spirit of life becomes a melody
Along with creating useful values in business, ROX Group also persistently brings the quintessence of art closer to the community. From concerts for the public to large-scale cultural events, the business wishes to contribute to creating emotional experiences, helping people connect with beauty and enjoy meaningful moments in life.
That spirit will continue to be expressed through the art night "ROX30 Concert: Radiant Rise" taking place on May 30 at the National Convention Center. This is one of the most anticipated highlights in the 30-year anniversary of RoX Group's Building - Rising Away.
Gathering many famous artists and being staged in a multi-sensory experience direction, "ROX30 Concert: Radiant Rise" attracted attention right from the announcement with a series of highlights such as a modern artistic light performance, elaborately staged opening performance, a large musical with international influences recreating the Group's development journey, and musical moments designed specifically for the 30-year milestone...
ROX30 Concert: Rise Brightly" will be a place where emotions about companionship, gratitude to generations of leaders and staff, and pride are shared in a very unique way. Beautiful life values are spread not by slogans, but by music, emotions, and the connection between people.
After 30 years of Creating - Reaching Away, the values that make up ROX's identity are not only marked through projects or growth milestones, but also present in the way each worker lives, works and shares with the community...
