This is the first global standard “City Store” showroom in Southeast Asia, marking an important step in the brand’s expansion strategy in the region.
Volkswagen's “City Store” model is designed to bring the brand closer to customers in high-end residential areas.
Not only a place to display car models, VW City Store Phu My Hung also offers a classy experience space with a modern, sophisticated and friendly design.
This showroom focuses on the interaction between people, products, and brands, providing customers with a space to enjoy coffee, admire new car models, and enjoy superior services.
In the Lounge area, customers can relax in an open space with a combination of blue, white tones and environmentally friendly materials.
The Highlight area showcases Volkswagen’s flagship products in a central location; the MAKE area offers an interactive digital experience, allowing customers to easily explore and customize their vehicles to their liking.
VW City Store Phu My Hung also displays the latest Volkswagen models in the Vietnamese market such as Viloran, Touareg, Tiguan, and Teramont. This is where customers can learn more about the products and receive advice from experts.
With the orientation of “Experience & affirm new class”, Volkswagen Vietnam will continue to develop “City Store” showrooms in major cities such as Hanoi and Da Nang, expanding experience opportunities, connecting customers with high-end products, while improving the quality of sales and after-sales services according to global standards.
