Positive growth
Ho Chi Minh City is a bright spot with more than 1.6 million international visitors, an increase of 18.2%, and 8.5 million domestic visitors, an increase of 6.3%. Total tourism revenue reached VND 56,662 billion, up 26.7%.
Hanoi is expected to welcome 7.3 million visitors in the first quarter of 2025, an increase of 8.7% over the same period in 2024. Total revenue from tourists is estimated at VND 29,930 billion.
Notably, the tourism industry of Thanh Hoa province reached 2.66 million visitors, an increase of 4.8% over the same period in 2024, of which international visitors reached 35,800. Total tourism revenue reached VND 2,555 billion, up 6.1%.
Nghe An in the first quarter of 2025 welcomed 2.22 million visitors, of which 1.35 million were overnight. Tourism revenue reached VND6,656.75 billion, up 23% over the same period in 2024. Hoa Binh is estimated to welcome 1.65 million visitors, an increase of 5.8%, of which 230,000 are international visitors. Total tourism revenue reached VND 1,680 billion, up 5.7%. Quang Nam, in the first quarter of 2025, welcomed a total of more than 2.24 million visitors, an increase of 10%, of which international visitors were 1.72 million and domestic visitors were 515,000. Tourism revenue reached VND2,860 billion, up 26%.
Khanh Hoa is expected to welcome more than 2.5 million visitors, including more than 1.3 million international visitors. In particular, the Russian market is recovering well when the Moscow - Cam Ranh commercial route was opened with a frequency of 3 flights/week. The Kazakhstan market is forecast to grow well with more than 14 flights/week.
This is a positive signal in the context that the whole industry is making efforts towards the target of 22-23 million international visitors and 120-130 million domestic visitors this year, according to the assessment of the Vietnam National Administration of Tourism.
Promoting tourism stimulus
Director of Hanoi Department of Tourism Dang Huong Giang said that the Hanoi Tourism Industry will develop a plan to organize the opening and launch of new tourism products such as experienced tourism associated with heritage - monuments at Ha Mo tourist destination, Dan Phuong district; The tourist route "Nam Thang Long - Hanoi Heritage Road in districts: Thanh Tri, Thuong Tin and Phu Xuyen; Community tourism model associated with practical experience of traditional cultural values of ethnic minorities in An Phu commune, My Duc district; model of rural agricultural tourism in Tich Giang commune, Phuc Tho district ...
The capital's tourism industry will stimulate and promote through the Hanoi Tourism gift Festival 2025, with the theme "Hanoi Tourism - World Heritage Destination". The festival will take place from April 11 to 13 at the space of Tran Nhan Tong and surrounding walking street in Hai Ba Trung district, Hanoi.
In the second quarter, Phu Tho will be the focus on the Northern tourist map. The provincial tourism industry will focus on expanding the market, developing tourism services and products such as MICE tourism, agricultural tourism, cultural tourism and community tourism. In particular, the death anniversary of Hung Vuong and Cultural and Tourism Week in 2025 will have a series of cultural, sports, tourism and promotion activities, attracting tourists to the ancestral land.
Nghe An will organize the Sen Village Festival in 2025 and inaugurate the statue "Uncle Ho returns to visit his hometown" on the occasion of the 135th anniversary of President Ho Chi Minh's birthday. In addition, the province will also welcome Famtrip/Prestrip groups from the Northern region to survey tourism products and services, preparing for the Cua Lo beach tourism season and the Sen Village Festival.
Meanwhile, Quang Nam will implement many important activities such as the Culture, Sports and Tourism Week, Quang Nam International Food Festival 2025, along with tourism promotion and promotion programs at Ho Chi Minh City Tourism Festival and VITM Hanoi International Tourism Fair to attract more tourists. In particular, Quang Nam will participate in the EXPO 2025 Osaka World Exhibition in Japan and organize a tourism promotion program in the Japanese market.
Da Nang City will also promote a tourism stimulus program with the theme "enjoy Da Nang 2025 - multi-experience", introducing new products and attractive service packages for domestic and international tourists. The city is committed to ensuring the quality of products, services, security, safety, and public and transparent price listing in business policies.
