In the peaceful atmosphere at the beginning of April, the scenic space of Ngu Hanh Son becomes a gathering point of faith and sincerity. The Quan The Am Bodhisattva worship ceremony is held with solemn rituals, expressing the spirit of turning to goodness, praying for peace and happiness for the community. A large number of monks, nuns, people and tourists attend and worship.
Attending the ceremony were city leaders and a large number of delegates. Speaking at the event, representatives of the Da Nang City People's Committee emphasized that the Quan The Am Festival is not only an annual religious activity but also the crystallization of cultural, historical and folk life values through many generations.
From a ritual meaning honoring the Bodhisattva Avalokiteśvara - a symbol of compassion, suffering relief, and disaster relief, the festival has developed into a unique spiritual cultural space. Here, religion and life blend together, contributing to nurturing the spirit of compassion, guiding people towards the values of truth - goodness - beauty.

The highlight of the ceremony is Buddhist rituals, the procession of the statue and the procession of Bodhisattva Avalokiteśvara. The images recreating the symbol of compassion bring deep emotions, attracting the attention of people and tourists.
In addition, the balloon releasing ceremony praying for peace and national prosperity also spreads a positive message about community responsibility and the desire for a peaceful life. Each participant has the opportunity to calm down, be introverted, and nurture a good heart amidst the modern pace of life.
The festival increasingly affirms its role as a typical spiritual tourism product of Da Nang. Not only contributing to preserving traditional values, the event also creates attraction for tourists, promoting tourism development associated with indigenous culture.
Therefore, the Quan The Am ceremony is not only a religious ritual, but also a cultural bridge, spreading the spirit of humanity, contributing to building the image of a meaningful and friendly city.