On July 7, in Da Nang City, Manh Manh Tri Co., Ltd. and Thuan Nhi Co., Ltd. held a signing ceremony for a strategic cooperation agreement to develop and distribute German beer products Dinkelacker - Schwaben Bräu in the Vietnamese market.
The event marks an important step forward in the business's development strategy, while opening up opportunities to bring the quintessential values of German beer brewing art closer to Vietnamese consumers.
According to businesses, the signing ceremony not only demonstrates the connection between two businesses with common sustainable development orientations, but also demonstrates the trust and long-term cooperation between Vietnamese businesses and partners from Germany in the field of high-end food and beverages.
According to the cooperation content, Manh Manh Tri Co., Ltd. will be the unit to coordinate with Dinkelacker - Schwaben Bräu in developing brands, importing and distributing genuine German beer lines in the Vietnamese market.
The two sides will accompany and implement many brand promotion programs, expand the distribution system and develop the market to bring premium beer products to a wide range of consumers nationwide.
According to a representative of the leadership of Manh Manh Tri Co., Ltd.: "Establishing a strategic cooperation relationship with Dinkelacker - Schwaben Bräu is an important milestone in the company's development journey. We not only want to bring Vietnamese consumers genuine German beer products with superior quality, but also expect to build a sustainable bridge between businesses of the two countries, contributing to promoting economic, trade and cultural exchanges between Vietnam and the Federal Republic of Germany".
At the event, business representatives said that through this cooperation, the two businesses aim to build a professional, transparent and sustainable distribution ecosystem. At the same time, contributing to improving the beer enjoyment experience of Vietnamese people according to international standards, encouraging a civilized and responsible consumption culture.
