Bright spots of tourism in border areas
From a village with many difficulties, Na Su (border commune of Muong Cha) has become a bright spot for community tourism in the journey to conquer the westernmost point of the Fatherland.
In Na Su, in front of each traditional stilt house, there are wooden signs and QR codes. With just a simple scan, visitors can grasp all information about households, accommodation services and necessary instructions.
Put into operation from the end of 2022, the community tourism model here is built entirely based on internal strength and the joint efforts of the people. Hundreds of union members and youth in communes in Nam Po district (old) have participated in helping the people of Na Su village build a community tourism area.
At night, the lighting system in Na Su is a unique highlight. The whole village has installed 1,500 light bulbs to illuminate the internal roads and along the stream embankment.
Ms. Thung Thi Lam - Na Su village community tourism management board - said: "When doing tourism, we determine to preserve the original identity of our nation. From house architecture, costumes to folk songs and dances... are the most valuable assets to attract tourists.
Tourist destination by the historic Nam Rom River
Along with Na Su, Phieng Loi village (Dien Bien Phu ward) has also just been recognized as a tourist destination. About 6km from the administrative center of Dien Bien province, Phieng Loi has a great advantage to attract domestic and foreign tourists.
Phieng Loi was formed in 1956, located along the historic Nam Rom River. The village currently has 68 households, 100% of whom are Black Thai ethnic people. In particular, traditional stilt houses are harmoniously arranged in a position leaning against the mountain, facing the river, showing cultural identity and residential habits.
Over the past time, local authorities and people have focused resources to strengthen investment and upgrade infrastructure, internal roads, lighting systems, water supply and drainage, environmental sanitation, public toilets and parking lots to serve tourists.
According to reporters' records, many activities from the Nem con festival of 3 countries Vietnam - Laos - China for the IXth time, in 2025 to the Hoa Ban festival in 2026 are all held in Phieng Loi village.
Dien Bien Provincial Tourism Ambassador
However, with the consolidation of infrastructure and destinations, communication and promotion work is also focused on by the province.
Recently, Dien Bien Provincial People's Committee appointed Ms. Vu Thuy Quynh - Runner-up of Miss Universe Vietnam 2024, as Provincial Tourism Ambassador for the term 2026-2028 (from March 2026 to March 2028).
In her role as Tourism Ambassador, Vu Thuy Quynh will promote and disseminate tourism to the province through public, media, press, art and photography activities. Actively participate in programs, events, festivals, and tourism promotion activities organized by the province.
Along with that, maximize the influence, mobilize social resources to join hands to promote, advertise and develop Dien Bien tourism industry.
According to Mr. Tran Tien Dung - Secretary of Dien Bien Provincial Party Committee, the province has been and is making efforts to build and position the image of "historical destination, cultural identity and majestic nature".
We identify tourism as one of the important driving forces. It is a key economic sector contributing to the development of Dien Bien in a green - smart - sustainable direction in the new era, the era of national rise" - Secretary of the Dien Bien Provincial Party Committee emphasized.
10 tourist destinations recognized by Dien Bien province include: Dien Bien Phu Campaign Command Headquarters Relic in Muong Phang; A1 Hill Historical Relic; Dien Bien Phu Victory Museum; Cherry Blossom Garden; Uva Hot Spring; Tua Chua Market; F Hill Relic and Martyrs' Temple Project at Dien Bien Phu Battlefield; D1 Hill Relic and Dien Bien Phu Victory Monument Project; Na Su Village; Phieng Loi Village.
