"Na Tra: The Sea ofpopulation" is a cartoon that is causing a fever at the Chinese box office. Not only bringing huge profits to the producer, the film also promotes tourism at some locations related to the character Na Tra.
According to the Global Times, the number of visitors to Thuy Binh Mountain Scenic Landscape Area in Nghi Tan, Tu Xuyen Province, where Na Tra Palace was built in 1991, has increased significantly.
According to the representative of the tourist area's communication department, normally, the number of visitors will decrease after the Lunar New Year holiday, but from February 1, the number of visitors will not only not decrease but will continue to increase.
Here, the average number of visitors is recorded at 4,000/day. In particular, there are days when visitors exceed 8,000. From February 1 to 15, Na Tra Palace welcomed a total of 65,000 visitors, nearly three times more than the same period last year.
Na Tra statue on Giao Tu Avenue in Chengdu, Sichuan has also become a prominent check-in spot. In the evening, the image of Na Tra and Ngao Binh was shown on the twin towers of the Thien Phu International Financial Center, Chengdu, overwhelmingly impressing visitors.
According to data from Fliggy, the number of searches for Na Tra-related destinations such as Nghi Tan and Giang Du in Tu Xuyen skyrocketed, of which Nghi Tan increased by 225% and Giang Du increased by 453%.
In addition, the film also contributes to promoting the tourism industry in Tay Hiep district, Ha Nam province. According to Mr. Truong Khai - Deputy Director of the Tay Hiep Cultural Tourism Development Center, attractions such as Na Tra To Temple and Ai Tran Duong - places associated with the legend of Na Tra - are attracting more and more visitors.
Tay Hiep district recorded a growth of 18% in tourists and 13.2% in revenue, leading to the development of service industries such as cuisine and accommodation.
In order to take advantage of the attraction of the film, Tay Hiep has cooperated with seven major scenic spots in the district to implement a special incentive program. Tourists who own tickets to the movie "Na Tra 2" will be given free admission and experience many attractive tourism activities.
"Na Tra: The author of the book "The author of the book" is the sequel to "Na Tra: The author of the book" which aired in 2019. Right from the moment of its release, the film quickly created a fever and attracted a lot of attention from the audience.
According to China's Dengta ticketing platform, as of February 17, the film has entered the top 10 highest-grossing films in the world, earning 12.05 billion yuan (about 42.2 trillion VND).
Director Suoi Cao also surpassed a series of other famous names such as Truong Nghe Mau, Tran Khai Ca... to become the director with the highest box office revenue in the history of Chinese cinema.
