This is an activity within the framework of Sa Pa's New Year 2026 events to introduce and promote the values of tourism resources and unique tourism products of the locality; promote attracting domestic and international tourists.
Sa Pa has long been famous for its majestic natural beauty, cool climate all year round, especially the diverse and rich cultural treasure of the brotherly ethnic groups H'Mong, Dao, Tay, Giay, Xa Pho.
This place is not only a leading tourist destination in Vietnam but also a gathering place for the quintessence of national culture, with traditional festivals, sophisticated handicrafts, brilliant brocade costumes and deeply ethnic Xoe, khen, and giao duyen singing.
Speaking at the opening ceremony, Vice Chairman of Sa Pa Ward People's Committee Pham Tien Dung emphasized that the cultural space "Sa Pa - Convergence of Essence" is a new tourism product, typical of Sa Pa to preserve and promote the cultural heritage values of Sa Pa's ethnic groups.
This location vividly recreates the community activity space with wall houses, blacksmithing, brocade embroidery, weaving, and seasonal art miniatures.
This is a project of special significance, showing the direction of local authorities in preserving and promoting the cultural values of ethnic groups associated with sustainable tourism development.
Sa Pa wishes to bring people and tourists memorable experiences, contributing to stimulating tourism demand, promoting local socio-economic development, and creating more livelihoods for ethnic minorities," Vice Chairman of Sa Pa Ward People's Committee shared.
On this occasion, Sa Pa ward also organized the Launching Ceremony of the Community Connected Culture Cooperative (CCC). The event marked the first cultural project to be formed under the public-private partnership (PPP) model in the field of culture - tourism in Sa Pa ward, with the joint efforts of local authorities, public non-business units and the business - cooperative community.
On the same day, Sa Pa organized the First Sa Pa Culinary Record Establishment Ceremony, 2025 with 5 records belonging to the products: Largest and most beautiful American wine jar; Largest sturgeon hotpot; Largest salmon puffed rice cake; Largest salmon sausage; Largest sturgeon sausage. Among them, the largest sturgeon hotpot weighs 50kg, the hotpot diameter is 1.5m with a capacity of 280 liters...
Record-breaking cold-water fish products are all raised in Sa Pa, processed by local chefs and culinary artisans, ensuring food safety and hygiene and preserving the unique flavor of the cold mountains.
The American wine jar is elaborately crafted, with sophisticated patterns, using traditional ingredients and yeast, showing the unique cultural values of the highlands of Sa Pa. The displayed products attract a large number of people and tourists to visit and enjoy.
In 2025, Sa Pa tourism achieved outstanding results, welcoming more than 4.3 million visitors, revenue reached about 19 trillion VND, exceeding the set plan.
This is a strong motivation for the locality to strive towards the goal of welcoming 12.2 million visitors by 2030, achieving revenue of 57,000 billion VND; building Sa Pa into a green, unique, sustainable, smart and internationally recognized tourist city.
