In the context of tourists increasingly interested in local experiences instead of just visiting famous destinations, telling city stories from an artist's perspective is considered a potential direction for the "Wow Ho Chi Minh City" program. Ho Chi Minh City is also orienting the development of cultural industries and building the image of a "cine city" in the future.
Unlike traditional promotional campaigns, the appeal of artists at "Wow Ho Chi Minh City" lies in the ability to convey emotions and personal experiences. A photo at Ben Thanh market, a video strolling on Nguyen Van Binh book street, or a story about a long-standing coffee shop in Cho Lon can create a strong spreading effect on social networks.
According to tourism experts, the current tourism trend is not only "to come to see" but also "to come to feel". Tourists want to understand the culture, history and rhythm of life of the locality through close stories. This is the advantage of artists when they have the ability to connect emotions with the public, thereby contributing to turning cultural values into attractive tourism products.
With Ho Chi Minh City, cultural resources are very diverse, from colonial architecture, museums, historical sites to contemporary art space, street food and vibrant urban life. However, the long-standing challenge is how to tell those stories in a new and close way to young tourists.
The appearance of 50 artists such as Huong Giang, Huynh Lap, Khanh Van... is expected to create many different perspectives on the city.
A film artist can tell stories about unique filming locations. A singer can introduce musical spaces associated with Saigon life. Meanwhile, content creators can take visitors to explore alleys, markets or little-known local culture.
Director - producer Tran Thanh Trung shared: "8 years ago, the format of the program Beautiful Vietnam was implemented throughout 4 years with many different travel journeys, becoming a favorite program at that time with the participation of hundreds of artists.
This year, with the next project of the VietNamLove community art project, we are implementing a series about tourism - culture of Ho Chi Minh City. Through Wow Ho Chi Minh City, we will tell a dynamic, new, modern but also full of cultural depth story of Ho Chi Minh City".
Not only contributing to promoting the destination's image, this activity also helps promote cultural tourism products, creative tourism and experiential tourism. These are segments that many cities around the world are investing in to increase the length of stay and spending of tourists.
Of course, the participation of celebrities is only a part of the tourism development picture. More importantly, the stories told must be truthful, rich in identity and associated with real experiences. At that time, each artist will not only be an image ambassador but also become a bridge to bring Ho Chi Minh City culture closer to domestic and international tourists.
