Raising the issue at the seminar, representatives of the Ha Tinh Department of Culture, Sports and Tourism affirmed: Ha Tinh is a locality with many potentials and advantages for tourism development with a rich and diverse resource system, including marine tourism, forest ecotourism, lakes, waterfalls and cultural and historical tourism rich in identity.
This is an important foundation for forming unique tourism products, contributing to enhancing the attractiveness of destinations in the North Central region. In the past time, the work of promoting and advertising Ha Tinh tourism has been concerned and implemented and achieved some notable initial results.
However, compared to the existing potential, the effectiveness of communication and the spread of destination images are still not truly commensurate; promotional activities are still lacking in synchronization, have not created a clear breakthrough on digital platforms and have not fully formed a modern and professional tourism communication ecosystem.
Especially, in the context of the strong development of digital media, social networks, short videos and artificial intelligence, tourism promotion is facing new requirements in terms of content, methods and approaches, requiring stronger and more synchronous innovation in the coming time.
Therefore, organizing the seminar program "Solutions to promote, connect, and spread the attraction of Ha Tinh tourist destinations" is very necessary, in order to find solutions to improve efficiency, helping Ha Tinh tourist destinations attract more and more tourists.
At the seminar, many presentations by delegates suggested and shared experiences in tourism promotion activities, especially the application of digitalization in tourism promotion on mass media and social networking platforms.
Speaking at the closing of the seminar, Mr. Phan Thien Dinh - Chairman of Ha Tinh Provincial People's Committee proposed building a common communication channel about Ha Tinh tourism as the core to lead campaigns, connect with tourism channels in the region and the whole country; and at the same time forming the Ha Tinh Tourism Communication Group to gather creative content forces, strengthen coordination in promotion and livestream at major events.
Chairman of Ha Tinh Provincial People's Committee requested to build a complete and updated information system on destinations, accommodation, food, transportation and services; exploit the iHaTinh application, integrate QR codes, images, and videos for tourists to conveniently look up.
Along with communication innovation, Ha Tinh needs to develop new tours and routes, add experiential stops, check-in points, encourage community tourism to extend stays; expand promotion in major markets and cooperate with influential content creators.
