Shanghai Bund is brilliantly colorful on the opening night of the Tourism Festival

Ngọc Khuê |

The 37th Shanghai Tourism Festival officially opens at the Shanghai Bund area with dozens of flower cars parading and special art troupes.

On the evening of September 12, the 37th Shanghai Tourism Festival with the theme "Dating in Shanghai, a wonderful meeting" officially opened at Kim Nguu Square on Zhongshandong 1 Road, in the Shanghai Bund area (China).

The event gathered 21 flower cars parading with unique themes and 21 art troupes performing from many localities of China and internationally.

Các đoàn biểu diễn nghệ thuật truyền thống tới từ các địa phương của Trung Quốc đã đem lại những tiết mục đậm bản sắc văn hoá Trung Hoa. Ảnh: Xinhua
Traditional art troupes from localities in China brought to the Shanghai Tourism Festival culturally distinctive performances. Photo: Xinhua

On the outdoor stage with a background of a hundred-year-old architectural complex on the banks of the Hoang Pho River, unique art performances brought visitors from all over the world a colorful cultural space.

Các nghệ sĩ đến từ nhiều quốc gia trình diễn trang phục truyền thống cùng những vũ điệu đặc sắc trong đêm khai mạc Đại lễ hội Du lịch Thượng Hải lần thứ 37. Ảnh: Xinhua
Artists from many countries perform traditional costumes and unique dances on the opening night of the 37th Shanghai Tourism Festival. Photo: Xinhua

Known as one of the largest annual tourism and cultural events in Shanghai, this year's festival continues to promote a series of activities to stimulate consumer demand, linking traditional culture with modernity to promote the image of a dynamic and open city to international friends.

Ngọc Khuê
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China breaks through to stimulate consumer demand for cultural tourism

Ngọc Khuê |

Many localities in China are innovating their approach to tourists with unique experience models, creating new momentum for economic growth.

Geological tourism trend stirs up Chinese tourism

Ngọc Khuê |

The trend of geological tourism and natural experience is booming strongly in China, attracting a large number of domestic and international tourists.

Quang Ngai is ready for the peak season of the 2026 tourism festival

Trà Ban |

Quang Ngai Tourism Festival 2026 started in April with synchronous preparation in localities.

Hanoi Tourism Festival 2026 welcomes nearly 80,000 visitors to experience

LÊ TUYẾN |

On the evening of March 15, the closing ceremony of the Hanoi Tourism Festival 2026 took place at Thong Nhat Park (Hanoi).