During the Lunar New Year 2025 (from January 25 to February 2), the tourism industry nationwide is expected to welcome and serve 12.5 million domestic visitors (an increase of about 19% over the same period in 2024), according to preliminary statistics from the Vietnam National Administration of Tourism.
The average room occupancy rate at some destinations was quite high during the Tet holiday, such as: Sa Pa was about 90 - 95%; Kien Giang was estimated at 73.4%; Ho Chi Minh City was estimated at 65%; Hue City was estimated at 63%; Phu Yen was estimated at 62%; Da Nang was estimated at 50%...
Many localities also recorded an increase in the number of international visitors during the Lunar New Year 2025.
According to statistics from the Vietnam National Administration of Tourism, Quang Ninh is estimated to welcome 228,700 visitors; Da Nang is estimated to welcome more than 228,000 visitors, an increase of 29% over the same period in 2024; Quang Nam is estimated to welcome 157,000 visitors, an increase of 40% over the same period in 2024; Hanoi is estimated to welcome 142,000 visitors, an increase of 15.8% over the same period in 2024; Ho Chi Minh City is estimated to welcome 87,358 visitors, an increase of 16.5% over the same period in 2024; Kien Giang is estimated to welcome 76,653 visitors; Hue City is estimated to welcome 60,170 visitors, an increase of 33% over the same period in 2024; Ba Ria - Vung Tau is estimated to welcome 25,176 visitors; Lao Cai is estimated to welcome 13,000 visitors...
The number of international visitors to Vietnam continues to increase compared to the same period in 2024 thanks to the effect of favorable visa policies, the right direction in restructuring the tourist market, the efforts of businesses and localities in renewing products and promoting and advertising activities widely deployed.
This year, the long Lunar New Year holiday was announced early and the weather was favorable, so tourism activities were vibrant and bustling in almost all tourist destinations across the country. Tourists tend to choose famous heritage, spiritual and cultural destinations in the following localities: Da Lat, Nha Trang, Phu Quoc, Da Nang, Ho Chi Minh City, Vung Tau, Hanoi, Mui Ne, Hoi An, Sa Pa. In addition, destinations in the northern mountainous region also attract many visitors from the south. The trend of independent travel, small groups, families, and self-booking services at the destination continues to increase, especially in destinations close to the source markets of Hanoi and Ho Chi Minh City.
11 localities ranked top in number of visitors and tourists during Lunar New Year 2025:
Ho Chi Minh City is estimated to welcome 2.1 million visitors, an increase of 16.7%; Total revenue from tourists is estimated at about 7,690 billion VND, an increase of 17.4% over the same period in 2024. Hanoi is estimated to welcome 1 million visitors, an increase of 6%; Total revenue from tourists is estimated at 3,530 billion VND, an increase of 7.85% over the same period in 2024.
Quang Ninh is estimated to welcome 969,000 visitors; an increase of 21%; Total revenue from tourists is estimated at VND 2,665 billion, an increase of 71% over the same period in 2024.
Ba Ria - Vung Tau (from January 29, 2025 to February 2, 2025) is estimated to welcome 869,433 visitors, an increase of 27.09%; Total revenue from tourists is estimated at 558.4 billion VND, an increase of 23.78% over the same period in 2024.
Khanh Hoa (from January 28, 2025 to February 1, 2025) is estimated to welcome 825,195 visitors, an increase of 30.6%; Total revenue from tourists is estimated to reach more than VND 1,246 billion, an increase of 41.7% over the same period in 2024.
Thanh Hoa is estimated to welcome 675,000 visitors, an increase of 9.7%; Total revenue from tourists is about 570 billion VND, an increase of 12.6% over the same period in 2024.
Kien Giang is estimated to welcome 471,191 visitors, an increase of 19.9%; Total revenue from tourists is estimated at about 1,886.3 billion VND, an increase of 49.5% over the same period in 2024.
Da Nang is estimated to welcome 469,000 visitors, an increase of 16.7%; Total revenue from tourists is estimated at about 1,887 billion VND, an increase of 19.4% over the same period in 2024.
Quang Nam is expected to welcome 395,000 visitors, an increase of 30% over the same period in 2024.
Nghe An (during the 8-day holiday) is estimated to welcome about 350,000 visitors; Total revenue from tourists is estimated to reach more than 410 billion VND.
Lao Cai is estimated to welcome 331,382 visitors, an increase of 24.96%; Total revenue from tourists reaches 1,201 billion VND, an increase of 33% over the same period in 2024.
Hue City is estimated to welcome 118,614 visitors, an increase of 35%; Total revenue from tourists is estimated at 178 billion VND, an increase of 33% over the same period in 2024.
