The excitement increased after the team's victory over the Czech Republic in the opening match, creating a vibrant wave of cheers throughout the city.
In Seongsu area, many fans have come to souvenir shops to buy jerseys and products related to the national team.
Mr. Ryu Je-ha, a resident of Seoul, said that he usually doesn't care much about wearing the national team jersey or cheering for football, but this World Cup makes him more excited. He plans to go to Gwanghwamun Square to immerse himself in the atmosphere of cheering for the match against Mexico.
Many activities for fans are also organized in Seoul.
In the Gangnam area, a World Cup cheering area has attracted visitors to participate in games and activities related to football. Although the matches take place in the morning Korean time, people's interest is still high. A fan commented that the fact that schools show matches and collective football viewing programs at Gwanghwamun has contributed to increasing the attractiveness of the tournament.
Businesses also recorded clear benefits from the World Cup fever. The fashion platform Musinsa said that the search volume for the keyword "Korean jersey" on the application increased nearly five times after the team's first victory. Football jersey sales in general also increased by more than 30% compared to the same period last year.
Dalmaji Square BBQ restaurant group is one of the units benefiting from this wave of interest. The store in the center of Seoul opened early to serve customers watching the match against the Czech Republic on large screens. Before the match against Mexico, the branch in Seongsu will also operate earlier than usual.
Attention is currently focused on the confrontation with Mexico. Both teams won in the opening match of Group A. The winning team in the upcoming clash will definitely win the right to participate in the knockout round.
