Da Nang Department of Culture, Sports and Tourism said that, according to the latest search data from Booking.com, Da Nang continues to be the domestic destination most searched by Vietnamese tourists for their trips in the summer of 2026.
Based on accommodation search data for trips taking place from June 1st to August 31st, 2026, Da Nang tops the list of 10 domestic destinations most searched by Vietnamese tourists, surpassing many familiar destinations such as Nha Trang, Ho Chi Minh City, Da Lat, Hoi An or Phu Quoc.
According to Booking.com, coastal destinations continue to dominate this summer thanks to their ability to meet the needs of relaxation, relaxation and enjoying nature.
In which, Da Nang is highly appreciated for the harmonious combination of sea scenery, developed tourism infrastructure, diverse resort services and convenient connection with many cultural, entertainment and heritage experiences.
The search trend also shows that tourists are prioritizing familiar destinations, making it easy to plan and optimize rest time. These are factors that help Da Nang continue to maintain its leading position for many years.
Not only topping the overall rankings, Da Nang is also the most searched destination in all segments of tourists including families, couples, groups and solo tourists.
For families, Da Nang city brings a balance between sea resorts, entertainment and activities suitable for many generations.
For couples, Da Nang owns a coastal resort space, culinary experiences and a diverse cultural discovery journey.
Meanwhile, groups and self-sufficient tourists can easily combine many activities from resorts, sports, entertainment to nature exploration in one trip.
This result shows that the needs of tourists today are not only limited to sightseeing but also towards comprehensive experiences, resorts, cuisine, culture and convenience combined in the same journey.
With a diverse tourism ecosystem, Da Nang simultaneously meets many different experience needs.
From famous beaches, Son Tra peninsula, coastal resorts, golf course systems, amusement parks to heritage connecting routes with Hoi An ancient town and My Son temple complex, visitors can flexibly choose routes that suit their own preferences.
In addition, summer 2026 is also the time when Da Nang will host many large-scale events and festivals such as the Da Nang International Fireworks Festival (DIFF 2026), cultural and artistic activities and unique culinary festivals, contributing to bringing more experiences to tourists throughout the peak tourist season.
Continuing to lead the list of destinations most searched by Vietnamese tourists in the summer of 2026 not only shows the stable attractiveness of Da Nang but also reflects the city's ability to adapt to new travel trends.
