At the recent workshop "orientation for developing Da Nang tourism in the new period" held by Ms. Truong Thi Hong Hanh - Director of the Department of Culture, Sports and Tourism of Da Nang City informed that the city has now entered a new context with a development space expanded more than 10 times, population size, diverse and unique resources, and forecast to bring great opportunities for the tourism industry.
However, according to Ms. Truong Thi Hong Hanh, this also poses significant challenges in synchronizing infrastructure and service quality in a large area.
This is the necessary time to implement the adjustment of the new Da Nang City tourism development orientation plan, seeking solutions to effectively exploit resources associated with traditional, historical values, and rich indigenous cultures.
Thereby building Da Nang into an attractive tourist destination for the world, contributing to the sustainable development of the city's economy" - Ms. Hanh said.
Data from the Da Nang Department of Tourism shows that in October 2025, the city welcomed more than 1.3 million overnight guests, an increase of over 25% over the same period in 2024. Of which, international visitors reached about 614,000, an increase of more than 28% over the same period.
Not only stimulating tourism, the People's Committee of Da Nang City has also issued a Plan to launch the 2025 ended promotional season and organize the branded promotion festival - Mega Sale Holiday Da Nang 2025.
According to the plan, there will be many domestic trade promotion, promotion, and consumption stimulation activities in the area, meeting the increased shopping needs of people at the end of the year; Contributing to attracting tourists, creating a vibrant atmosphere, promoting the growth of trade and services of the city.
At the same time, people and tourists are given access to goods, services of good quality and suitable prices; participate in rich promotional activities and enjoy consumer rights.
The 2025 Da Nang Year-end promotional season (Mega Sale Year End - Da Nang 2025) was launched from December 1 to January 18, 2026 to respond to the "National Concentrated Promotion Program 2025 - Vietnam Grand Sale 2025" organized by the Ministry of Industry and Trade.
In particular, the Mega Sale Holiday Da Nang 2025 brand promotion festival will be held from December 11-14. The festival is expected to have about 100 - 140 booths of fashion, cosmetics, perfume, sports, accessories, consumer goods with good brands and quality, with promotional programs and incentives for customers.
Da Nang City organizes activities on trade promotion and shopping stimulation at the end of 2025 such as the Rural Industrial Fair towards green transformation and sustainable development in 2025 taking place from December 4 to 8, 2025.
Exhibition of typical and characteristic products of Da Nang City in 2025 from December 18 to owners; Da Nang Spring Fair 2026 from January 22 to 27, 2026.
