In recent years, culinary tourism has gradually become one of the important highlights in Da Nang's tourism development strategy.
Not only famous for the sea, resorts or international fireworks festivals, the city by the Han River also expects to turn cuisine into a unique tourism product, contributing to promoting the local image to domestic and international tourists.
One of the outstanding activities is the Da Nang Food Tour Festival - an event organized annually by the city to connect businesses, introduce culinary culture and increase experiences for tourists.
After the first organization, the festival continues to expand its scale with hundreds of booths, gathering many typical dishes of Da Nang and regions and internationally.
According to Ms. Nguyen Thi Hoai An - Deputy Director of Da Nang Department of Culture, Sports and Tourism, culinary tourism is known as one of the types of tourism that can be said to have the strongest growth in the tourism industry in general.
According to many international studies, culinary tourism is currently one of the types with strong growth rates, reaching more than 20% per year. This is also considered an effective method to promote the culture, people and heritage of a locality.
Therefore, Da Nang tourism industry also pays special attention to developing and promoting culinary tourism to spread the city's image to domestic and foreign tourists," Ms. An said.
According to Ms. An, the development of culinary tourism is not only limited to introducing dishes but also aims to tell cultural, historical and local identity stories through each tourist's experience.
At the Da Nang Food Tour Festival, many typical dishes of Quang region such as Quang noodles, banh trang cuon thit heo, bun mam, be thui Cau Mong or folk cakes are introduced along with a performance space, processing experience and culinary cultural exchange.
The xuyên suốt theme of the festival is "Quang region", aiming to honor the long-standing cultural values of Quang Nam - Da Nang land. This is also a way for Da Nang to concretize the orientation of building tourism products imbued with local imprints, creating differentiation in the context of increasing tourism competition.
Da Nang's tourism industry expects that investing in the development of culinary tourism will contribute to extending the length of stay, increasing tourist spending and strongly promoting the image of a dynamic and culturally rich city to international friends.
