On the morning of August 28, Dien Bien Provincial Tourism Association held the 2nd Congress, term 2026-2031, identifying digital transformation, business linkage and product development as key tasks.
Attending and directing the Congress were Mr. Nguyen Minh Phu - Vice Chairman of Dien Bien Provincial People's Committee; Ms. Cao Thi Ngoc Lan - Standing Vice Chairman of the Vietnam Tourism Association and representatives of departments, agencies, branches and Tourism Associations of Northern provinces.
In the past term, the Dien Bien Provincial Tourism Association promoted its role as a bridge between state management agencies and the business community, implementing linkage, promotion, and advertising activities, contributing to attracting tourists and promoting local socio-economic development.
In the 2026-2031 term, the Association determines to promote digital transformation in business and tourism promotion.
Businesses are encouraged to exploit multimedia, short videos, high-quality images and digital platforms to bring Dien Bien's image closer to domestic and foreign tourists.
Speaking to direct, Mr. Nguyen Minh Phu requested the Association to continue to effectively implement the province's guidelines, policies and resolutions on tourism development, including Resolution No. 12-NQ/TU.
The Association needs to promote the core role of linking travel businesses, accommodation, restaurants, transportation and attractions; and at the same time innovate products, focusing on historical - spiritual tourism associated with the Dien Bien Phu Battlefield, community tourism, ecotourism, cuisine and OCOP products.
The Congress elected 25 members of the Executive Committee of term II. Mr. Nguyen Quoc Ngu - Chairman of the Board of Directors of SMART CITY Infrastructure Investment Joint Stock Company was elected to hold the position of Chairman of Dien Bien Provincial Tourism Association for the term 2026-2031.
