According to Mr. Nguyen Minh Phu - Vice Chairman of Dien Bien Provincial People's Committee, by 2030, the province aims to maintain and increase at least 3 million accesses per year on official digital media platforms promoting the province's tourism.
At the same time, the smart tourism system must reach at least 100,000 visits/year, with at least 70% of tourism businesses participating in updating information.
To bring new experiences, the province will gradually research and pilot the application of virtual reality (VR) technology, augmented reality (AR) and artificial intelligence (AI) in introducing destinations.
In the near future, tourists can easily access products such as 360-degree videos, virtual visits to typical tourist destinations, interactive digital maps and are supported by "virtual assistants".
In addition, 100% of ranked historical sites, recognized tourist attractions and typical community tourism villages will basically complete information digitization. Each commune and ward is also required to build at least 1 set of digital communication records including introductions, photo sets, short videos and QR codes.
According to the Vice Chairman of Dien Bien Provincial People's Committee, the 3 main tourism product lines to focus on communication include: Historical - spiritual tourism; tourism of national cultural identity, nature exploration; resort tourism, entertainment, health care.
Resources will be prioritized to promote the Special National Historical Relic Dien Bien Phu Battlefield, Dien Bien Phu - Pa Khoang Tourist Area, destinations in Muong Phang, Tua Chua, A Pa Chai...
Regarding the international market, Dien Bien targets traditional and potential markets such as ASEAN, China, France and Japan.
The province also promotes cross-border experiential tourism products, the Tay Trang - A Pa Chai route, connecting with Northern Laos, Yunnan (China) and Northern Thailand.
According to the reporter's investigation, to promote and promote tourism in the period 2026 - 2030, Dien Bien has planned to spend more than 345.5 billion VND. This funding will be allocated from the state budget, integrating target programs and especially mobilizing maximum socialized resources, public-private partnerships.
Another bright spot in the promotion strategy is the promotion of the role of the Dien Bien Provincial Tourism Ambassador for the term 2026 - 2028. The Ambassador will be an important bridge, accompanying communication campaigns, participating in international events and mobilizing experts, artists, and content creators to spread the image of Dien Bien land.
Mr. Tran Hai Ha - Acting Director of Dien Bien Department of Culture, Sports and Tourism - said that in 2025, the number of tourists to the province reached over 1.454 million; total revenue from tourism activities reached over 2,645 billion VND.
In 2026, the province focuses on implementing solutions to achieve the goal of welcoming over 1.6 million visitors, with total tourism income striving to reach over 2,880 billion VND.
