On February 23, leaders of the Department of Culture, Sports and Tourism of Dak Lak province - said that the total number of visitors during the Binh Ngo Tet holiday 2026 is estimated at 395,000, a sharp increase of 33.22% compared to the same period in 2025.
In which, international visitors reached 5,200 arrivals (up 30.65%). Total revenue is estimated at 457.5 billion VND, up 25%. Overnight visitors, estimated at over 170,000 arrivals, average room occupancy reaches about 70%.
Over the past time, Dak Lak province has thoroughly grasped the spirit of serving as the center, requiring the team of officials and employees, especially tour guides and drivers, to seriously implement a civilized welcome and behavior. This is a force that directly contributes to building a friendly and professional image in the eyes of tourists.
From the 2nd to the 6th day of the Lunar New Year, the spring festival atmosphere is vibrant at key tourist destinations. For example, at Buon Don Suspension Bridge Tourist Center, gong and chieng exchanges, folk instrument performances and folk games take place.
Buon Ma Thuot Coffee Book Street attracts a large number of tourists with the 2026 Spring Book Fair, spreading reading culture. Ko Tam tourist area organizes basket boat racing, giao luu singing and "Highland Fire" campfire night. Dray Sap Thuong - Dray Nur waterfall cluster is bustling with lion dances and art performances in a majestic space.
Along with that, the work of ensuring security and order, publicly listing prices and environmental sanitation is carried out seriously, creating a good impression for tourists, contributing to helping Dak Lak tourism flourish right from the first days of the new year.
