On February 19, the Department of Culture, Sports and Tourism of Dak Lak said that during the three days of the Binh Ngo Lunar New Year 2026, the unit coordinated with businesses to implement many activities to connect, survey, collect data and promote the image of friendly and hospitable Dak Lak.
Working groups are organized to visit many tourist destinations, accommodation establishments, travel businesses and scenic spots in the area; and at the same time encourage units to improve service quality, ensure security and safety for tourists.
Mr. Tran Hong Tien - Director of Dak Lak Department of Culture, Sports and Tourism said that from the morning of the 3rd day of Tet, the department's leaders directly surveyed the eastern area of the province, grasped the actual situation, welcomed tourists and found solutions to increase the number of tourists, especially the group with a need to experience traditional cultural products.
According to Mr. Tien, this area was heavily affected by the recent winter storm, so the number of visitors decreased compared to previous years. Therefore, the industry organizes a re-evaluation of the current situation, ensuring service quality and building new products to create a better impression.
At the beginning of the year, the sector focused on three key task groups: First, organizing "first footing" activities, giving gifts to tourists with typical products such as coffee, cocoa, and local agricultural products.
Second, strengthen the connection of travel and accommodation businesses; promote heritage values such as coffee growing and processing; Central Highlands Gong Cultural Space and Coastal Bai Choi art.
Third, promote investment cooperation, develop agricultural tourism and traditional cultural products in the direction of "great forest connects ocean" after the province is merged.
In 2026, Dak Lak sets a goal to improve local tourism capacity; review points and areas that are not operating effectively to innovate investment thinking, mobilize resources to improve service quality and actively welcome new tourist flows.
Cultural heritage product groups associated with community connection, exploiting investment resources – especially from the capable private enterprise sector – will be the spearhead orientations that Dak Lak tourism proactively implements right from the beginning of Binh Ngo spring.
