On March 24, Hue City Department of Tourism said that in the first quarter of 2026, Hue welcomed more than 1.9 million visitors, an increase of 31.3% compared to the same period. Of which, international visitors reached more than 843,000, an increase of 26.7%; domestic visitors more than 1.05 million, an increase of 35.2%.
The number of overnight visitors reached more than 716 thousand, an increase of 22.4%. Total tourism revenue is estimated at nearly 4,478.7 billion VND, an increase of 71.4%, showing the strong recovery of the tourism industry.
In March 2026 alone, Hue welcomed nearly 700,000 visitors. This result comes from good preparation for the peak season, and effective organization of activities to welcome flights and tourist ships at the beginning of the year.
Along with attracting tourists, the work of building mechanisms and policies for tourism development is being implemented synchronously. Many important projects are being built such as tourism development in the period 2025-2030, improving the quality of the tourism environment, developing ecotourism, community tourism and restructuring the international tourist market.
Hue continues to diversify tourism products towards experience, ecology, and green tourism. Some new models such as "no-waste" tourism, "from farm to dining table" tours, and 3D digital culinary museums are being researched and implemented.
The application of digital technology and artificial intelligence (AI) in tourism is being promoted to support tourists, improve experiences and management capacity.
Currently, Hue City has 87 travel businesses, more than 900 accommodation establishments with over 14 thousand rooms. Management has been strengthened, strictly controlling service prices and business conditions.
Promotion and advertising work continues to be promoted with programs in the Korean market, preparing to welcome international famtrip delegations, and building a promotion strategy for the 2026-2030 period.
Quarter II. 2026, Hue tourism industry continues to implement solutions to maintain growth, develop unique products such as culinary tourism, health care, community tourism; organize events such as Hue Lotus Festival, Hue Beef Noodle Day.
