According to information from Ninh Binh Department of Tourism, the total number of tourists in the first quarter of 2026 is estimated to reach nearly 9.9 million, of which international visitors exceeded 1 million, and revenue reached nearly 10,053 billion VND.
In March alone, the number of visitors reached more than 4.1 million, showing the steady recovery and growth of the local tourism industry.
Currently, the whole province has 15 recognized tourist areas and attractions, more than 60 tourist areas and attractions, potential tourism development locations, along with a network of travel businesses and a team of increasingly professional tour guides, contributing to improving the experience for tourists, building a friendly, safe, and attractive Ninh Binh tourism image.
In addition, accommodation management and ensuring security and safety for tourists are emphasized, especially during the 2026 Lunar New Year, when the room occupancy rate at many accommodation establishments reaches 90 - 100%.
Tourism promotion and promotion activities are also promoted through digital platforms, fairs, survey programs and international cooperation, contributing to spreading the image of Ninh Binh to a large number of domestic and foreign tourists.
Notably, digital transformation in tourism continues to be promoted with the application of smart platforms, QR code systems, electronic news bulletins and digital communication tools, helping to improve tourists' access to information and experiences.
In the second quarter of 2026, Ninh Binh tourism industry determined to continue to synchronously implement key tasks such as developing tourism associated with new rural areas, promoting domestic and international promotion, organizing Ninh Binh Tourism Week 2026 and completing the dossier for world heritage nominations for key areas.
