After the COVID-19 pandemic, Ninh Binh's tourism industry has recovered in a methodical and professional direction, gradually affirming its position as a safe and attractive destination for the country and the world.
In 2020, Ninh Binh welcomed more than 5.78 million visitors. In 2021, due to the impact of the COVID-19 epidemic, the number of visitors decreased to more than 4.05 million visitors.
However, as soon as the epidemic was controlled, the recovery momentum took place very quickly. In 2022, Ninh Binh province welcomed 7.9 million visitors; in 2023 it was 12.75 million; in 2024 it was 15.29 million; in 2025 it was 19.42 million; in the first 2 months of 2026 alone, Ninh Binh province welcomed 5.4 million visitors, an increase of 9.86% compared to the same period last year.
In particular, international visitors increased sharply, from 92793 in 2021 to 2.2 million in 2025 (up nearly 24 times). This is a clear indicator, showing that the image of Ninh Binh tourism as a safe, friendly and quality destination has been firmly consolidated in the international market.
Along with the increase in the number of visitors, tourism revenue has also increased steadily over the years, if in 2020, revenue from tourism activities in Ninh Binh reached VND 3.006 billion, then by 2025, this figure has skyrocketed to VND 21.278 billion. This growth rate reflects a shift from extensive to intensive development, focusing on improving service quality, and increasing average spending per tourist when coming to Ninh Binh.
Mr. Bui Van Manh - Director of Ninh Binh Provincial Department of Tourism - said that one of the key factors helping Ninh Binh tourism break through is a clearly oriented approach.
Ninh Binh province has focused on building a safe and friendly destination brand. During and after the COVID-19 pandemic, Ninh Binh was highly appreciated by tourists for its safe, orderly tourism environment, green space and unique ecological experiences.
At the same time, invest in synchronous accommodation infrastructure. The number of accommodation establishments increased from 689 establishments in 2020 to 1,500 establishments in 2025. Not only increasing in quantity, many establishments meet high standards, homestays and eco-resorts are professionally invested, contributing to improving service quality.
In 2024, Ninh Binh province's tourism industry welcomed an international tourist group with a number of up to 4,500 visitors from a billionaire from India, affirming Ninh Binh tourism as an attractive and prestigious destination on the international tourism map. At the same time, it is a center attracting the attention and interest of influential individuals with great resources in the world" - Mr. Manh shared.
In addition to investing in tourism infrastructure, Ninh Binh province also focuses on diversifying tourism products. Trang An Scenic Landscape Complex - World Cultural and Natural Heritage continues to be the "core" attracting tourists. In addition, spiritual tourism products, community tourism, experiential tourism, scenic check-in, film studios... are developed flexibly according to market trends.
In many international rankings, Ninh Binh is constantly mentioned as one of the most attractive destinations in Asia, a safe destination, a friendly destination in the world. Unique natural scenery, harmony between limestone mountains, rivers and long-standing cultural and historical values create a distinct competitive advantage.
Good control of the tourism environment, improved service quality, and increased digitalization promotion have contributed to enhancing Ninh Binh's image as a safe, friendly, and worthwhile destination.
According to the development orientation, Ninh Binh aims to welcome about 30 million visitors by 2030, including 4.5 million international visitors. Revenue will reach about 45,000 billion VND" - Mr. Manh said.
