On July 21, Gia Lai Provincial People's Committee said that Chairman of the Provincial People's Committee Pham Anh Tuan issued a directive on rectifying and improving the quality of tourist service, building a civilized, safe, and friendly tourism environment in the province.
In the past time, Gia Lai's tourism industry has had positive development, especially after expanding the development space from the great forest to the blue sea. The number of visitors to the province is increasing, many new tourism products have been formed, gradually affirming Gia Lai as an attractive destination of the Central - Central Highlands region.
However, during holidays, Tet and the peak tourist season, there is still a situation where some organizations and individuals have not strictly complied with regulations in tourism service business activities. Some establishments arbitrarily increase prices, collect service fees not in accordance with regulations, do not list prices, and provide goods and services that do not ensure quality.
The situation of touting, competing for customers, uncivilized behavior, and limitations on environmental sanitation and food safety in some tourist areas and spots still occur.
According to the Chairman of Gia Lai Provincial People's Committee, these shortcomings directly affect the rights of tourists, the image of destinations and the sustainable development goals of the province's tourism industry.
To build Gia Lai into a "Safe - Friendly - Quality - Memorable" destination, the Chairman of Gia Lai Provincial People's Committee requested departments, agencies, branches and localities to take tourist satisfaction as a measure of state management quality, service quality and tourism development efficiency.
Resolutely rectify and strictly handle acts that affect the tourism image of the province such as price gouging, unreasonable price increases, trade fraud, soliciting, competing for customers and providing unqualified services.
Tourism development must be based on a foundation of civilized behavior culture, honest business, building a green - clean - beautiful environment, professional services and promoting the role of the community.
Heads of departments, agencies, branches and localities must be responsible to the Chairman of the Provincial People's Committee if prolonged and recurring violations occur but there are no effective handling solutions.
A beautiful behavior will create a beautiful destination; a friendly smile will keep tourists back. Gia Lai develops tourism not by making immediate profits, but by service quality, kindness and long-term prestige.
Each citizen is a tourism ambassador; each business is a point to introduce the image of the province; each official, civil servant, and public employee is a protector of the Gia Lai tourism brand," Mr. Pham Anh Tuan emphasized the guiding viewpoint.
