Customers spend lavishly on travel
Mr. Nguyen Van Thuoc (Hanoi) said that his family just booked a resort tour in Phu Quoc in mid-July after consulting airfares on many routes.
Last year, airfare costs accounted for a significant part of the budget, so the family only chose a nearby destination. This year, fares are more affordable, and the total cost of the whole trip has decreased significantly, so we decided to take our children further. The money saved from airfares can be used for hotels and experiential activities," Mr. Thuoc shared.
Meanwhile, Ms. Tran Linh Chi (Hung Yen) said that her family has planned to travel to Da Nang - Hoi An from the beginning of summer instead of waiting until the end of the peak season like last year.
When I see that airfares are more stable, I proactively book tours early to reserve seats and have more choices of hotels. What I care about is not only airfares, trip costs but also service quality suitable for my family," Ms. Chi said.
Through records from travel businesses, the reduction in airfares is creating a positive effect on consumer psychology. Many tourists are willing to expand their destination choices, going to further tourist destinations by air.
Travel businesses not only optimize tour prices
Ms. Tran Thi Bao Thu - Marketing - Communications Director of Vietluxtour said that the clearest impact of airfare cooling lies in the psychological factor of consumers.
When airfares cool down, especially on key summer flights, passengers tend to make decisions faster, expand destination choices and are willing to upgrade some service items such as hotels, meals, and destination experiences. In other words, reduced ticket prices not only make the trip easier to buy but also help passengers feel that the total vacation budget is more reasonable," Ms. Thu shared.
Agreeing with this view, Mr. Bui Thanh Tu - Marketing Director of BestPrice Travel said that when airfares cool down, customers will be more likely to make decisions, especially families from 3-5 people, because the total travel budget may decrease significantly.
Previously, many customers had to postpone travel plans due to high airfares, especially on routes such as Hanoi - Phu Quoc, Hanoi - Quy Nhon or short international routes in the region. When airfares become more accessible, this group of customers tends to return to booking tours or switch from self-sufficient tourism to using combo, package tours to save time and control costs more effectively," Mr. Tu said.
In fact, travel businesses record that domestic tour prices in this summer are about 5-10% lower, even some routes are reduced by 15% compared to the period when airfares were high, thereby contributing to stimulating tourism demand and creating more momentum for the peak season market.
According to travel businesses, aviation costs currently account for about 30-50% of the price of domestic tours using aircraft and about 40-50% for many short international tours in the region. However, tour prices do not decrease corresponding to the reduction rate of air tickets because they also depend on many other factors such as accommodation costs, ground transportation, food, and sightseeing tickets...
A representative of Vietluxtour said that instead of widespread tour discounts, businesses focus on real incentives such as: discounts from 500,000 VND to 3 million VND per customer depending on route, early booking incentives, price policies for families, groups of friends or business customers.
Our point of view is that the best offer is not the cheapest, but that customers receive more real value in the same budget," Ms. Thu emphasized.
With BestPrice Travel, businesses also do not deeply reduce tour prices, but to let customers benefit from service quality such as better flight times, better hotels, more meals, shuttle buses or incentives for children.
