As part of a series of activities of Hanoi City to celebrate the 2026 New Year and the 2026 Lunar New Year, Hanoi Department of Tourism chaired and coordinated with Cua Nam Ward to organize a series of activities to promote Hanoi night tourism products in 2025 with the theme "Hanoi Beautiful Sound" at Hanoi Book Street. The program's name is inspired by the familiar song "Hanoi is beautiful, star!" in the song "Hanoi People" by musician Nguyen Dinh Thi - a song containing the spirit and beauty of Thang Long.
The opening program of "Hanoi Beautiful sound" took place on the evening of December 19 at the creative space - Hanoi Book Street, located in Cua Nam ward, which was closely associated with the revolutionary, cultural and commercial life of the ancient Thang Long.
In her opening speech, Ms. Dang Huong Giang, Director of Hanoi City Department of Tourism, said: "Today's series of activities to promote Hanoi night tourism products in 2025 is a long-term orientation activity of the capital's tourism industry to introduce and promote impressive, typical tourism products of Hanoi city to visitors at night, effectively promote the city's creative cultural spaces, thereby improving competitiveness, increasing attraction, increasing spending and prolonging the stay of domestic and international tourists in Hanoi".
The "Hanoi Beautiful sound" night bicycle tour uses the TNGo electric bicycle and public electric motorbike application to explore Hanoi through each unique journey with diverse themes such as: culinary tour, art tour, heritage tour and city tour.
The product aims to create a way to explore the capital in the direction of green transformation, encourage tourists to use environmentally friendly vehicles, reduce emissions and raise awareness of protecting urban space.
In addition, Hanoi Food and Tourism Map, a cooperation product between the Hanoi Department of Tourism and the online food booking application Shopeefood, aims to support food and beverage service businesses to improve service quality, promote the application of digital technology in tourism activities, and promote green transformation and sustainable tourism development.
At the same time, the "Cua Nam Ward Tourism Map" was also officially introduced to provide updated information about tourist destinations in the ward, scenic spots, free wifi hotspots, creating favorable conditions for tourists and supporting communication, promotion, and introduction of Cua Nam Ward tourism.
A series of activities to promote Hanoi night tourism products in 2025 with the theme "Beautiful sound Hanoi" honors and preserves the unique cultural and historical values of Hanoi through the application of modern technology in the urban space at night, creating a new and unique experience for tourists.
