Preparing for the long holiday in April, the Capital's tourism industry has proactively and synchronously implemented many solutions to attract tourists, while improving service quality, ensuring safety, and creating a friendly and attractive destination image.
Lively cultural, artistic, and experiential activities
In the atmosphere of celebrating major holidays, Hanoi organizes many large-scale programs stretching from the Old Quarter to cultural and entertainment tourist attractions throughout the area.
Prominent is the series of exhibitions, exhibitions and experiences of traditional crafts taking place from April to the end of June. In the Old Quarter and museums, visitors can participate in spaces such as "Vietnamese lacquer flow - From heritage to contemporary", "Touching the depth of heritage", "Weaving old colors" or learning about the values of traditional handicrafts. Many seminars and exchanges on crafts and culture are also organized, contributing to deepening the experience for visitors.
Major art programs such as "Symphony of the Mountains and Rivers", "Echoes of the Fatherland" and a series of performances in many localities. The series of events promises to bring a vibrant festival atmosphere, arousing national pride.
Notably, at the Village of Culture - Tourism of Vietnamese Ethnic Groups, a series of activities will take place from April 30 to May 3, with the highlight being the "Lai Chau Colors" fair, recreating the cultural space of the highlands through traditional rituals, folk games, cuisine and art performances.
In addition, entertainment areas also launched many new products such as the "Pony Land" festival at Bao Son Paradise Park or the "Summer Journey 2026" program at West Lake Water Park, bringing diverse choices for tourists and residents.
Improving service quality, expanding tourism products
In parallel with organizing activities, Hanoi pays special attention to improving service quality and ensuring safety during peak seasons.
Hanoi Department of Tourism requests units and businesses to strictly implement price listing, not to let situations of soliciting and forcing customers occur; strengthen environmental sanitation control, food safety and improve service skills. Security assurance, fire and explosion prevention, and rescue and relief are also strengthened at tourist areas and attractions.
Urban infrastructure is synchronously renovated, public spaces, parks, and tourist streets are improved in a green - clean - beautiful direction. The public passenger transport system, especially buses, is improved in quality to meet the increasing travel demand.
In parallel with that, Hanoi continues to expand tourism space to suburban areas such as Ba Vi, Soc Son, Son Tay, Huong Son with eco-tourism, resorts, and community types associated with local cultural experiences. Some new products such as "Tuong Phieu Flower Colors", "Dao Hoc Road", and Ban Mien community tourism initially contribute to distributing visitor flows and reducing the inner city area.
Notably, high-quality railway and road tourism products are also being promoted, in which the two-story tourist train "Nam Cua O - The Hanoi Train" becomes a new highlight, contributing to enhancing the journey experience.
Hotel and travel businesses actively participate in stimulating demand with many preferential packages and diverse experience products, from cuisine to cultural classes, contributing to creating a complete service chain.
With synchronous preparation from operations, products to infrastructure and service quality, Hanoi expects to continue to affirm its position as a "Safe, Friendly, Quality, Attractive" destination during this year's holiday.
