On April 2, 2026, Vice Chairman of Hue City People's Committee Tran Huu Thuy Giang signed and issued Plan No. 188/KH-UBND on developing ecotourism and community tourism for the period 2026 - 2027.
The plan sets a goal to develop tourism in a green, sustainable direction, based on the community. The city orients the gradual formation of typical tourist routes and clusters according to the space of plains, mountains, seas and lagoons.
Through this, Hue expects to improve the quality of tourism products, create sustainable livelihoods for people, and at the same time contribute to promoting socio-economic development, according to the Hue City Electronic Information Portal.
Hue will form 4 eco-tourism and community-based tourism clusters associated with typical spaces including: riverside - suburban; lagoon - sea; mountainous - forest eco-tourism; agriculture - rural villages. The city also organizes a review and selection of about 10-12 potential communes and wards for implementation in the period 2026 - 2027.
At the same time, Hue sets a target to invest, complete and put into operation at least 8-10 model points. These models must ensure conditions on infrastructure, environment, safety and passenger reception capacity.
In the process of implementation, the city focuses on building and standardizing the content of explanations and product stories. Hue strives for about 50% of households directly participating in tourism activities to be trained and foster professional skills, gradually improving service skills and welcoming tourists. Training is associated with the requirements of environmental protection and preservation of local landscapes.
Development orientation is concretized into 4 characteristic experience areas. Specifically, heritage area - Perfume River - Hue craft villages and gardens; sea area - Tam Giang lagoon - fishing village culture and fishery livelihoods; mountainous area - stream and waterfall ecology - indigenous ethnic culture; ecological agriculture area - rural area - OCOP experience.
For effective implementation, the plan sets out key tasks and solutions. In which, the city focuses on perfecting mechanisms, policies and mobilizing resources; surveying, planning, investing in infrastructure; developing tourism products, services and models. Along with that is training and improving the quality of human resources; promoting communication, advertising, tourism promotion and ensuring the tourism environment.
Clearly defining eco-tourism and community-based tourism spaces is expected to create a foundation for Hue to develop unique products and enhance the competitiveness of destinations in the coming period.
