Booking.com has just released the results of a survey on Gen Z’s travel preferences and habits. The research shows that Gen Z is using technology at every step of their journey, before, during, and after their trip.
Accordingly, 51% of Vietnamese Gen Z tourists participating in the survey said they feel very comfortable relying on technology to create unforgettable travel experiences.
50% shared that they trust artificial intelligence (AI) to recommend less crowded and less known tourist destinations.
67% will use AI travel planning technology to schedule trips.
57% of Gen Z travelers are interested in modern technology-based amenities and services, such as robot waiters or AI-based touchpoints at their accommodations.
43% will look back at photos taken during their trip to reminisce and regain the feeling of relaxation and comfort they felt when they were on vacation.
For Gen Z in Vietnam, close relationships play an important role in how they choose their destinations and how they experience each journey. This generation wants to travel to deepen personal relationships. Social media and digital relationships also contribute to their travel decisions.
64% of Gen Z respondents in Vietnam said they tend to travel with family members, 58% with their parents and 44% with their spouse. 71% were inspired to travel by information shared by friends or relatives on social media.
In addition, Vietnamese Gen Z is not afraid to travel alone. This is shown by the number of 52% of respondents saying they have traveled alone in the past 6 months, 72% are planning solo trips within the next 12 months.
Although Gen Z considers travel an indispensable part of life, they are still very concerned about spending wisely. They often travel during the off-season to save costs and choose unique experiences for the trip.
In 2024, 62% of Vietnamese Gen Z travelers surveyed shared that they tend to choose short-term domestic travel (1-4 nights). Considering financial factors, 62% choose to travel during the low season to save costs.
"For Gen Z, travel is not just about exploring new lands but also a way for them to express their personal identity with the support of AI and digital tools that help optimize personalized experiences. Whether they are looking for authentic experiences, balancing personal travel and family connections, or pursuing unique values, Gen Z is shaping a more personalized and vibrant travel picture than ever before," said Mr. Varun Grover, Country Director of Booking.com in Vietnam.
