According to the Da Nang City Tourism Promotion Center, the city during the summer peak (July 2026), accommodation establishments in the city served about 2.23 million visitors, an increase of 12.2% compared to the previous month and 29.9% compared to the same period in 2025.
In which, international visitors reached about 852,600, accounting for more than 38% of the total number of overnight visitors, an increase of 5% compared to the previous month and an increase of 25.3% compared to the same period. Domestic visitors reached about 1.38 million, an increase of 17.2% compared to the previous month and an increase of 33% compared to the same period.
Korea continues to be Da Nang's largest international visitor market with a proportion of 18.63%, followed by China 11.23%. The markets of the United States, Australia, Taiwan (China), Russia, India, Japan, Philippines and the United Kingdom also maintain stable visitor numbers. The Northeast Asian market group accounts for nearly 40% of the total number of international visitors to the city in the month.
Accumulated in the first 7 months of 2026, accommodation establishments in Da Nang served about 12.11 million visitors, an increase of 24.8% compared to the same period last year. Of which, international visitors reached more than 6 million, an increase of 28.1%; domestic visitors reached about 6.1 million, an increase of 21.7%.
International overnight visitors reached nearly 5.98 million arrivals in the first 7 months of the year. The average length of stay reached 1.9 days per trip, higher than the general average of the whole market, showing room for the city to continue developing experiential products and increasing tourist spending.
Growth results are supported by the summer tourism season and a series of major events such as Da Nang International Fireworks Festival - DIFF 2026, Da Nang Enjoyment Festival 2026 and Vietnam - Japan Festival 2026. Along with diversifying sea tourism products, resorts, culture, cuisine and entertainment, Da Nang continues to affirm the attractiveness of one of Vietnam's leading destinations for both traditional and potential international markets.
