The 4-day New Year's Day holiday 2026 has boosted the tourism wave of Vietnamese people, especially at domestic destinations, near markets, convenient flight routes and complicated visa requirements. Many travel businesses take guests to welcome the New Year's Eve moment at famous tourist destinations.
According to Lao Dong's records, with the domestic market, Sa Pa (Lao Cai), Ha Giang (Tuyen Quang), Nha Trang (Khanh Hoa), Da Nang, Phu Quoc (An Giang)... are ideal destinations. A large number of tourists come here to enjoy the holiday, welcoming the first moment of the new year.
Mr. Nguyen Van Hieu - General Director of Vitamin Tours & Events said: "This year, because the New Year holiday is quite long, the number of tourists is higher than last year. Tourists often come to nearby destinations in the country, and can travel by car. In addition, sea destinations such as Ha Long, Nha Trang, Phu Quoc, Da Nang... are also chosen by many tourists.
Instead of going in groups, many customers have a need to book hotel rooms and air tickets in combination to travel in small groups with their families and on their own. Businesses with early plans should prepare room and ticket funds at reasonable prices, not more expensive than regular tourism.
In addition, Mr. Hieu said that this year, many destinations in China by road and air are still chosen by many customers. Typical examples include Shanghai - Hangzhou - Wu Zhenchengdu - Jiuzhaigou - Harbin And border gate road tours.
Mr. Bui Thanh Tu - Marketing Director of BestPrice travel company - informed that this year, the business welcomed a much higher number of foreign tourists than last year with more than 300 arrivals.
Because they registered to go close to the date, customers often choose countries in the region, are visa-exempt, or visa procedures are easy to pass," Mr. Tu said.
Ms. Tran Thi Bao Thu - Marketing and Communications Director of Vietluxtour said: "This year's New Year's travel trend favors short, flexible trips and prioritizes relaxation - changing the atmosphere. With a 4-day New Year's holiday fund, Vietnamese customers tend to choose fast travel routes, schedules that are not too strenuous, focusing on relaxing experiences, cuisine and new spaces.
Notably, groups of young family guests, groups of friends and small business guests account for a high proportion. Instead of "going really far", many customers choose to go just enough, but quality, taking advantage of the first holiday of the year as a light rest before entering a new working rhythm.
In particular, businesses recognize the rise of the year-end combined tourism trend. Many groups of small business customers or close friends take advantage of this holiday to organize year-end parties combined with tourism (MICE on a small scale) at resorts near major cities.
Destinations that are of great interest to tourists include: Phu Quoc, Nha Trang, Da Lat with the need for relaxation and avoiding the cold.In the South, Vung Tau, Ho Tram, Phan Thiet are suitable for short weekend trips.Some Northern routes such as Sa Pa, Ninh Binh attract groups of tourists who like to experience different nature and climates.
In the international segment, tourists are mainly interested in near markets, short flights, such as Thailand, Singapore, Korea, China by air and road with a package duration of 3-5 days.However, the proportion of domestic tours this time is still slightly "higher" than international tours, tourists may tend to "save" budget and time for the upcoming long Lunar New Year holiday.
