According to records from travel businesses in Ho Chi Minh City, during the holidays of September this year, tourists tend to look for well-designed programs, harmoniously combining resort and cultural discovery, and also suitable for the holiday time.
According to Ms. Tran Thi Bao Thu - Marketing - Communications Director of Vietluxtour Company, in the domestic market, tourists are more interested in cultural - historical routes, green tourism, along with river and water routes in the Mekong Delta, sea and plateau.
The 3-4 day duration is prioritized by tourists because it is just enough experience but still maintains a break before returning to work. To meet this need, the business focuses on a "close but deep" product group with a 3-4 day journey by road and river, combining green tourism, culture - history, suitable for multi-generational families.
In foreign markets, Mr. Nguyen Tran Hoang Phuong - Chairman of the Board of Directors of Golden Smile Travel said that package tours still maintain their appeal thanks to the convenience of itinerary, vehicles, accommodation and visa procedures. Instead of spending a lot of time preparing themselves, tourists tend to choose well-organized programs that combine diverse experiences and optimize costs, especially during limited holidays.
This trend opens up many opportunities for foreign tours with reasonable schedules, easy-to-reach prices and suitable for resort needs, cultural exploration as well as experiencing new destinations.
In which, Southeast Asia and East Asia routes continue to attract many Vietnamese tourists thanks to suitable travel time, relatively convenient procedures and easy access costs. Destinations such as Malaysia - Singapore, China, Taiwan (China) and Japan offer many choices, from sightseeing, cultural exploration, culinary enjoyment to resort and shopping.
This year's holiday programs are not only built based on the list of attractions, but also focus on the travel pace and actual experiences of tourists. The 5-day National Day holiday opens up opportunities for tourists not only to rest, but also to refresh their experiences" - Mr. Phuong said.
As Lao Dong Newspaper reported, according to Traveloka's Q2/2026 data, Hanoi and Ho Chi Minh City are 2 destinations in the top destinations with the highest number of bookings in Vietnam. In which, Ho Chi Minh City plays the role of the largest urban tourist center in the country, with about one in 5 domestic trips ending in the city, while Hanoi maintains stable growth momentum thanks to the attraction of the thousand-year-old capital.
According to a report by Market Report World, cultural tourism is currently one of the largest segments of the global tourism industry, accounting for nearly 40% of total international tourism, with more than 3.2 billion visits each year at heritage sites, museums, historical works and cultural events.
