City of events and festivals
Recently, the Ho Chi Minh City Tourism Festival 2025 has been successful in stimulating tourism, promoting products and destinations in Ho Chi Minh City and other provinces and cities.
After 4 days of the festival, revenue from tour sales, services and tourism products reached more than 100 billion VND. This also shows a positive signal about the purchasing power and interest of people and tourists in the tourism market in the upcoming summer.
Vietluxtour Travel Company has served tens of thousands of visitors. In particular, about 50% of visitors requested advice on domestic tour services, especially the cultural and historical tours of Ho Chi Minh City during the April 30 holiday. The unit achieved about 30% of the summer business plan.
At the end of March, the Vietnam Bread Festival also attracted a large number of people and tourists. Not only enjoying Vietnamese banh mi, visitors to the festival also experience banh mi from many countries, banh mi combined with Vietnamese coffee.
Previously, the Ho Chi Minh City Ao Dai Festival spread the quintessence of national culture, contributing to promoting the image of the country and people of Vietnam and Ho Chi Minh City - a dynamic, creative city, deeply integrated but always nurturing and preserving good traditional values. This is a cultural - tourism event opening a series of activities to celebrate the 50th anniversary of the Liberation of the South and National Reunification Day (April 30, 1975 - April 30, 2025).
It can be seen that events and festivals in Ho Chi Minh City help create a unique identity for the destination, increase the experience and attract people and tourists. These contribute to retaining tourists and increasing revenue. This is also a growth driver for the city's tourism industry in particular and the economy of Ho Chi Minh City in general.
Ho Chi Minh City's economy expects the breakthrough of the tourism industry
Since the beginning of the year, the Ho Chi Minh City tourism industry has focused on developing tourism products such as inter-district tours; waterway tourism. At the same time, strengthen tourism promotion activities, tourism communication...
Mr. Le Truong Hien Hoa - Deputy Director of Ho Chi Minh City Department of Tourism said that the positive results achieved by the Ho Chi Minh City Tourism industry in the first quarter of 2025 set up expectations for the number of visitors to the city in April. Because this is the time when many domestic and international tourists come to Ho Chi Minh City on the occasion of April 30 as well as a series of foreign events taking place on this occasion.
Communication and tourism promotion in Ho Chi Minh City during this time is very important. The city's tourism industry is preparing a series of different events, specific events of the tourism industry to have activities and messages to welcome tourists to Ho Chi Minh City in 2025. The city's tourism industry is expected to make a breakthrough from the second, third and fourth quarters to achieve the set goals in 2025.
At the online conference of the Government with localities on April 6, Chairman of the Ho Chi Minh City People's Committee Nguyen Van Duoc said that in order to continue to accelerate economic development, Ho Chi Minh City will focus on implementing many key solutions.
In particular, priority is given to promoting economic stimulus through tourism and consumption, especially the tourism industry. Because tourism is one of the important factors contributing to the growth of the city.
According to statistics from the Ho Chi Minh City Department of Tourism, in the first 3 months of 2025, international visitors to the city are estimated at 1,635,620, an increase of 18.2% over the same period in 2024. Domestic tourists to the city are estimated at 8,574,194, an increase of 6.3% over the same period in 2024.
Total tourism revenue in the first 3 months of 2025 is estimated at VND 56,662 billion, up 26.7% over the same period in 2024.
In 2025, the Ho Chi Minh City tourism industry aims to welcome about 8.5 million international visitors and 45 million domestic tourists, with total tourism revenue estimated at VND260,000 billion.
