On January 4, according to statistics from the Lam Dong Tourism industry, the total number of visitors and accommodations in the province during the 2026 New Year holiday is estimated at about 650,000.
In which, there are about 30,000 international visitors. The average room occupancy rate at accommodation establishments reaches 70-80%; especially the 3-5 star hotel group reaches 85-90%.
To meet the sightseeing and experiential needs of tourists, the Department of Culture, Sports and Tourism of Lam Dong has coordinated with departments, branches and localities to organize many diverse and large-scale cultural, artistic and entertainment activities, creating highlights to attract tourists.
Typically, the Countdown - New Year 2026 program, organized at three locations: Lam Vien Square (Xuan Huong ward - Da Lat), Nguyen Dinh Chieu street area (Mui Ne ward) and the western area of Lam Dong (in the old Gia Nghia city).
Along with that are street cultural and artistic spaces to welcome Christmas and New Year 2026.
The Lam Dong Provincial Government shows concern and respect for tourists through many practical activities at the beginning of the year.
In parallel with that, tourism businesses are implementing stimulus programs, diversifying products and services; linking tourism activities with the consumption of OCOP products and local specialties.
Accommodation establishments and travel businesses list and sell at the right prices. Service prices - especially room rates - are basically stable; no situation of price gouging or soliciting customers is recorded.
