Lam Dong earns nearly 770 billion VND from tourism during Hung Kings' Death Anniversary

Phúc Khánh |

Lam Dong - Tourism activities in the province took place vibrantly during the 3-day Hung Kings Commemoration holiday, with estimated revenue of nearly 770 billion VND.

On April 28, the Department of Culture, Sports and Tourism of Lam Dong province said that during the 3-day Hung Kings Commemoration holiday (from April 25 - 27), the average room occupancy rate at accommodation establishments reached about 65 - 75%.

The 3-5-star segment alone reached 80-95%, even reaching 100% at times.

Đông đảo người dân, du khách đến Đà Lạt (Lâm Đồng) tham qua, vui chơi dịp nghỉ lễ Giỗ Tổ Hùng Vương. Ảnh: Phúc Khánh
A large number of people and tourists come to Da Lat (Lam Dong) to visit and have fun during the Hung Kings Commemoration holiday. Photo: Phuc Khanh

The total number of tourists visiting and staying is estimated at about 350,000, of which international visitors are about 14,000, bringing in revenue of nearly 770 billion VND.

In addition, the security and order situation, traffic safety, fire and explosion prevention and food safety and hygiene at tourist areas and spots are ensured.

Rescue and relief work in high-risk areas is deployed promptly, contributing to ensuring safety for tourists.

Prices of tourism services, especially room rates, are basically stable; business establishments strictly comply with price listing regulations and sell at listed prices.

Biển Mũi Né thu hút đông đảo du khách đến nghỉ ngơi, tắm biển dịp lễ Giỗ Tổ Hùng Vương. Ảnh: Phúc Khánh
Mui Ne beach attracts a large number of tourists to rest and swim during the Hung Kings Commemoration Festival. Photo: Phuc Khanh

No unreasonable price increases, touting or price gouging of tourists were recorded.

According to the Provincial Department of Culture, Sports and Tourism, the above results were achieved thanks to the synchronous implementation of the 2026 tourism stimulus program.

Relevant units have strengthened guidance, inspection, and ensuring safety and security conditions at tourist areas and attractions.

Along with that, tourism businesses proactively diversify products, improve service quality, preserve the landscape and build a civilized and friendly service style.

During the holiday, many units also implemented preferential programs such as giving vouchers, service discounts, free room upgrades, souvenirs, organizing music performances and experiential activities to attract tourists.

Phúc Khánh
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Lam Dong sets a target to be in the top 5 localities with the most visitors

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Lam Dong aims to attract about 26 million visitors in 2026 and strives to be in the top 5 localities welcoming the most visitors in the country.

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