Ao Dai experience space attracts tourists
These days, the free Ao Dai experience space on Nguyen Hue street attracts many people and tourists to try on, take souvenir photos and learn about the development history of Ao Dai through the ages.
Ms. Cota Fernandez Patricia - a French tourist said that this is her first trip to Vietnam. During this journey, she visited Hanoi, Hue, Da Nang and is currently in Ho Chi Minh City.
Previously, I had seen images of Vietnamese ao dai, but today is the first time I have carefully seen this outfit. I admire the tailoring technique and the sophisticated embroidery of Vietnamese people" - Ms. Cota Fernandez shared.
In parallel, the Ao Dai exhibition and interaction space on Nguyen Hue pedestrian street with many art miniatures, Ao Dai display area associated with tourism, cuisine and handicraft images typical of Ho Chi Minh City also attracts a large number of people and tourists to visit. These unique activities are within the framework of the 12th Ho Chi Minh City Ao Dai Festival in 2026.
For the people of Ho Chi Minh City, this is not only an opportunity to promote the image of Ao Dai to international friends but also an opportunity for each citizen to express their love for Ao Dai - a costume associated with the cultural lifestyle of Vietnamese people through many generations.
Ms. Xuan Huong (Gia Dinh ward, Ho Chi Minh City) emotionally shared: "I hope the image of ao dai will not only appear in every holiday but also be present even in everyday life, when going to school and going to work. This will contribute to preserving and spreading the traditional beauty of the nation in the modern and dynamic pace of life.
Many unique activities at the Ho Chi Minh City Ao Dai Festival
The 2026 Ho Chi Minh City Ao Dai Festival gathers 36 designers from 3 regions North - Central - South, with nearly 400 Ao Dai sets, 600 actors - models and 37 ambassadors from many fields.
This year's festival is themed "Golden Silk - Weaving Aspiration", taking place from March 1 to 31, with a peak from March 6 to 8, with 17 main activities organized at many locations in the city.
Notably, on the morning of March 8, a program to celebrate the 1986th anniversary of the Hai Ba Trung Uprising and the 116th anniversary of International Women's Day will take place, combining folk dance performances with Vietnamese ao dai and ao dai parades, expected to attract about 50,000 participants at many locations in the city, including about 3,000 people on Nguyen Hue street.
According to Mr. Le Truong Hien Hoa - Deputy Director of Ho Chi Minh City Department of Tourism, this year's Ao Dai Festival is focused on organizing more in-depth cultural content. At the same time, creating highlights through motifs and introducing the history of Ao Dai development.
The Ho Chi Minh City Ao Dai Festival is one of the major events of the city's tourism industry in the year. Through these activities, the tourism industry not only promotes the city's image but also assesses the satisfaction of tourists as well as the economic impacts it brings to Ho Chi Minh City.
