On January 23rd, the People's Committee of Xuan Huong ward - Da Lat (Lam Dong) organized the opening ceremony of the "Hoa mai anh dao" program to winkle the Da Lat brand. This is one of the activities in response to the Hoa mai anh dao - Da Lat Spring Festival 2026.
The program focuses on introducing and promoting agricultural products, specialties, vegetables, flowers and typical OCOP products of the locality. Thereby, contributing to spreading and raising the brand "Da Lat - Miraculous crystallization from good land", promoting linkages between agriculture - trade - tourism in the area.
The program has the participation of more than 30 organizations and individuals with 13 space clusters displaying agricultural products and local specialties.
Leaders of Xuan Huong Ward People's Committee - Da Lat emphasized that "Cherry blossoms give wings to the Da Lat brand" is a practical activity, contributing to concretizing the goals of the Cherry Blossom Festival in honoring the symbolic value of the typical Da Lat spring flower.
The program aims to harmoniously connect culture, tourism, trade and agriculture; gradually improve the image and competitiveness of local products in the market.
The event is expected to create a connection space between businesses and consumers, between production and the market; contributing to promoting trade promotion, brand promotion and expanding opportunities for consumption of agricultural products and specialties of Da Lat - Lam Dong.
The "Da Lat brand cherry blossoms" program takes place from January 23 to February 1, 2026, promising to become a highlight in the spring series of activities, contributing to attracting tourists and promoting local economic development.
