Ho Chi Minh City Tourism Festival 2026 with the theme Vibrant summer fest will take place from April 2 - 4 in Zone B, 23/9 Park (Ben Thanh ward).
According to Ms. Nguyen Cam Tu - Director of Ho Chi Minh City Tourism Promotion Center, the festival is an opportunity to refresh the perspective on Ho Chi Minh City - an increasingly diverse and experiential destination after the merger.
This is also an opportunity for the city, businesses and localities to re-establish cooperative relationships in the new context, not only bringing products to tourists but also building ecosystems, developing markets and telling more attractive destination stories.
Demand-stimulating and business connection fair
The demand stimulus and business connection fair gathers hundreds of products, services and incentive programs specifically for the peak summer tourism season. Here, travel businesses, hotels, airlines and service providers simultaneously introduce new products, deploy attractive incentives and direct consulting, and enhance interaction between people and tourists.
Not only is it a trading activity, the fair is positioned as a multi-dimensional trading space, creating conditions for businesses to survey the market, test products, find partners and expand cooperation. The participation of localities and tourism promotion units contributes to promoting regional linkages and increasing value for the tourism product chain.
Tourism Job Exchange 2026
The 2026 Tourism Job Exchange takes place on the morning of April 3, helping to directly connect businesses and workers. Not only introducing job opportunities, the program also contributes to career orientation, sharing human resource trends and promoting the development of high-quality resources for the tourism industry in the new context.
Art programs of provinces and cities
Taking place on the evening of April 3, the art programs of provinces and cities bring a performance space imbued with regional cultural identity through music, dance and traditional - contemporary art performances.
Space that converges Vietnamese culinary colors
The culinary space is organized throughout the festival, gathering culinary brands, local specialties, combined with processing performances and direct experiences.
Circus exchange program, sports and interactive activities
Throughout the 4 days, circus, sports and interactive exchange activities are designed to be diverse and close, encouraging the participation of many groups of tourists. Prominent are circus performances, water puppetry, joint performances and Vovinam workshop combining performances and martial arts experiences... In parallel, people and tourists can participate in a series of tourism talk shows.
