On April 14, Minister of Culture, Sports and Tourism Nguyen Van Hung had a meeting and worked with Mr. Sri Tiong King Sing, Minister of Tourism, Art and Culture of Malaysia.
Minister Nguyen Van Hung affirmed that Vietnam is ready to cooperate with Malaysia to develop tourism through the festival, culinary introduction programs and cultural industry.
In particular, Minister Nguyen Van Hung proposed Malaysia to share experiences and support Vietnam to build and develop the Halal market; Encourage investment in production chains, supply Halal products in Vietnam to serve Malaysian tourists more professional Muslims, suitable for the market.
Minister Nguyen Van Hung believes that, with the promotion and professional promotion of Malaysia, the number of Vietnamese visitors to Malaysia will increase in the near future.
Besides, the two countries also have a lot of room for cultural and tourism cooperation; Cooperation in the field of high -performance sports.
In 2024, Malaysian tourists came to Vietnam to reach about 500,000. Malaysia has always been an important source of Vietnam, for many years in the top 10 largest international markets.
Meanwhile, the number of Vietnamese tourists coming to Malaysia reached more than 366,000 times, decreased slightly by 2024. Therefore, Malaysia wants to overcome limitations, clearly open activities to connect and promote Malaysia tourism to promote the market, aiming to attract 489,000 Vietnamese tourists in 2025.
Minister Sri Tiong King Sing shared that the Malaysian tourism industry wishes to attract Vietnamese visitors to Malaysia with the number of Malaysian visitors to Vietnam, through continuous promotion and promotion activities to the market with many rooms.
During the business trip in Vietnam, Minister Tiong King Sing had many meetings and work with the Vietnam Tourism Association (Vita), airlines such as Vietnam Airlines, Vietjet Air ... and tourism businesses such as Bestprice Travel, Vietravel, HanoiTourist, Saigontourist ... to promote tourism promotion to Malaysia to Vietnamese tourists.
Malaysian tourism industry and partners in Vietnam have discussed more deeply about new cooperation directions in tourism to achieve bilateral benefits, innovating tourism products, promoting communication and marketing.
Malaysian tourism industry encourages to increase daily flights between the two countries or open more routes to other points other than Kuala Lumpur such as Johor, Penang, Sabah, Sarawak ...
Assessing the potential of Malaysian tourist destinations, Vietnam tourism businesses said that this is a destination that is attractive to family tourists and young people.
Mr. Bui Thanh Tu - Marketing Director of Bestprice Travel, said Malaysia is currently in the top 3 international destinations with the most Vietnamese choice in Southeast Asia.
Every year, thousands of visitors from Vietnam are organized by Bestprice to outstanding destinations of Malaysia such as Kuala Lumpur, Penang, Langkawi, Melaka ... with a variety of tours, from high -class resorts, tourism to tourism to combine cultural and culinary experiences.
Realizing the strong development potential of this market, the business committed to further promote cooperation activities with the Malaysian Tourism Promotion Department. In particular, the focus is to organize fairs, experienced events, promote through digital media platforms, as well as deploy campaigns with KOL to spread the image of Malaysia to the target customer file.
Meanwhile, Vietnamese airlines expect that increasing the frequency of flights will bring more opportunities for the tourism market of the two countries.
Mr. Le Hong Ha - General Director of Vietnam Airlines, proposed to set up package travel packages with preferential prices, coordinated with major partners in Malaysia to attract more Vietnamese tourists to Malaysia and vice versa.
In the coming time, Malaysia will enhance cultural, artistic and cuisine connection ... with Vietnam. At the same time, the tourism industry of this country can organize the fair to promote B2B cooperation, organize a survey team to unpopular tourist destinations with Vietnamese tourists and build special plans for Malaysia 2026 tourism year.
