At the Ha Giang Tourism Promotion Forum - Asia's Leading Regional Cultural Destination on April 12, People's Artist Xuan Bac, Director of the Department of Performing Arts, assessed that Ha Giang not only captivates international tourists, but also Southerners want to travel to the North to explore this land.
This place brings together all the elements of a leading tourist destination: magnificent nature, hospitable people, unique cultural identity, spiritual tourism, revolutionary history...
Ha Giang possesses all the materials to become a source of artistic inspiration, from majestic nature, cultural depth to hospitable people. Artist Xuan Bac believes that although there have been many films filmed in Ha Giang, that is "not enough".
Because, Ha Giang deserves to be more present on the cultural and artistic map - the Director of the Department of Performing Arts affirmed.
However, for Ha Giang tourism to truly take off, the locality needs strong investment in transport infrastructure, according to People's Artist Xuan Bac.
When coming to Ha Giang, a big place, tourists no longer feel sticky, he humorously shared.
Also at the forum, Mr. Ha Van Sieu, Deputy Director of the Vietnam National Administration of Tourism, expressed: "Ha Giang has very rich tourism resources, but to make it an attractive tourism product, truly touching the emotions and needs of tourists, a lot of enthusiasm and creativity is required".
He suggested that local tourism workers need to continue to innovate and invest in experiences so that tourists not only come but also want to stay longer, spend more and hope to return.
The leader of the Vietnam National Administration of Tourism said that Ha Giang needs to strengthen communication, promotion, cooperation with press, media, KOL, influential people...
Experts and tourism businesses believe that Ha Giang needs to implement solutions to increase brand awareness, effectively transform digitally, towards sustainable development.
Mr. Nguyen Quyet Tam, Chairman of the Board of Directors and CEO of VietISO, said that Ha Giang needs to promote digital transformation.
Ha Giang needs to build a Ha Giang tourism brand identity in a digital environment, consistent and easy to identify.
The locality also needs to develop a digital tourism ecosystem to form a complete tourism database. The Ha Giang tourism industry needs to build an official portal, integrate digital maps, AI technology, mobile applications, experience AR/VR enhanced virtual reality technology and online service booking systems.
In addition, Mr. Vu The Binh, Chairman of the Vietnam Tourism Association, pointed out the difficulties in building cultural tourism products in Ha Giang. The Vietnam Tourism Association is committed to closely cooperating with Ha Giang province to soon build a unique set of cultural tourism products. Ha Giang's tourism products need to be associated with green transformation and towards sustainable development.
Speaking at the forum, Ms. Vuong Ngoc Ha, Vice Chairman of Ha Giang Provincial People's Committee, said that the locality is determined to develop tourism into a spearhead economic sector, creating livelihoods, jobs and promoting sustainable development.
Ha Giang will focus on implementing 5 solutions: completing infrastructure and attracting investment; developing sustainable tourism products; managing destinations in conjunction with environmental protection; improving human resource quality and promoting promotion and advertising.
Ha Giang province is committed to expanding cooperation, accompanying partners to build sustainable tourism, bringing benefits to the community and businesses, affirmed the leader of the People's Committee of Ha Giang province.
In the first quarter of 2025, Ha Giang province welcomed more than 848,000 visitors, including nearly 108,000 foreign visitors and over 740,000 domestic visitors; total tourism revenue reached nearly 2,300 billion VND.
In 2025, the locality aims to welcome about 3.5 million visitors, contributing significantly to the socio-economic development of the province.
