After the merger, Gia Lai possesses a rare advantage when converging the great forest and blue sea, along with the cultural diversity of many ethnic groups, opening up a rich and unique tourism development space.
Tourists coming to Gia Lai can experience nature, cultural space, community life along the coast and can connect their journey to unique destinations of the Central Highlands.
Hosting the National Tourism Year - Gia Lai 2026 is an important opportunity for the locality to welcome new tourism waves, contributing to raising the brand of Gia Lai tourism and creating more motivation to promote socio-economic development.
National Tourism Year - Gia Lai 2026 will take place from March to December 2026 with a total of 244 cultural, sports and tourism events and activities. Among them, there are 18 activities chaired by the Ministry of Culture, Sports and Tourism; 109 activities organized by Gia Lai province; 117 response activities from 22 provinces and cities across the country.
The opening ceremony will officially take place at 8:10 PM on March 28th at Nguyen Tat Thanh Square, Quy Nhon ward, expected to welcome about 70,000 tourists.
The series of events held in Gia Lai are all associated with the goal of socio-economic development. Many activities are connected, promoting investment and expanding cooperation such as the Gia Lai Provincial Investment Promotion Conference; Gia Lai Tourism Economic Development Forum 2026; cooperation signing conference with 4 southern provinces of Laos; cooperation signing conference with 3 northeastern provinces of Cambodia...
Ms. Nguyen Thi Thanh Lich - Vice Chairwoman of Gia Lai Provincial People's Committee - said that the series of events of the National Tourism Year - Gia Lai 2026 is not simply for entertainment but all aimed at tourism development, attracting tourists and bringing practical benefits to people.
Tourism must not only stop at festivals and events but must truly create value for socio-economic development after organization. All events are aimed at economic development, which is cultural economy, sports economy, and tourism economy," Ms. Lich emphasized.
From forest-sea ecotourism to the unique community cultural values of ethnic minorities, Gia Lai is aiming to build a product chain that can retain long-term tourists, instead of just stopping at short-term events.
