Exploiting local cultural values for tourism
On the occasion of the Lunar New Year of At Ty 2025, Mr. Nguyen Ngoc Hung's family in Hung Binh ward (Vinh city, Nghe An) visited tourist destinations in the province for about 3 days. He said that his family prioritized destinations in the Western region of Nghe An, including places with beautiful scenery such as Hon Mat, Truong Gia Farm, Phu Quy flower valley (Nghia Dan)...
According to a survey by the Department of Tourism of Nghe An province, traveling during Tet has become the choice of many families in Nghe An in recent years. In addition to wealthy families choosing to go abroad, the trend chosen by many families is to travel within the province, because first of all, tourist destinations in the province are often close, the travel time only takes 1-2 days, so there is still time for relatives and friends during Tet. Moreover, short trips are often low cost, suitable for the budget, and transportation is convenient. Besides, Nghe An has many destinations with many attractive cultural values, meeting the diverse needs of the people.
“This year’s Lunar New Year, destinations in the province are expected to welcome a large number of visitors, which is an opportunity for the province’s tourism industry to accelerate. Grasping this trend, travel companies have built many Spring tours to spiritual destinations and the Western region of Nghe An at attractive prices,” said Mr. Nguyen Huu Bac, Chairman and General Director of PhucGroup Investment, Trade and Tourism Company Limited.
According to Mr. Nguyen Huu Bac, the fact that tourists choose to travel within the province has created conditions for localities to exploit indigenous cultural values to serve tourism and through this activity, contribute to promoting and spreading those cultural values.
Many cultural events attract tourists
Nghe An Provincial Department of Tourism informed that from January 18 to March 14, 2025 (December 19 to February 15 of the lunar calendar), 22 attractive events and festivals will take place in the province, which are likely to attract a large number of people and tourists from near and far. These events include: Western Nghe An Spring Color Program 2025; New Year's Eve Art Program; 236th Anniversary of Ngoc Hoi - Dong Da Victory and festivals: Muong Ham Festival, Mai King Temple Festival, Qua Son Temple Festival, Con Temple Festival, Van Temple - Cua Rao Festival, Chin Gian Temple Festival...
“Festivals are community spiritual and cultural activities that have been passed down through generations, bearing the cultural identity of the region, leaving an impression on tourists. Many traditional rituals and customs of Nghe An people are expressed in traditional festivals, making the festivals bearing the regional mark, becoming unique features that attract a large number of people to participate and enjoy. Through organizing festivals, cultural exchanges are created, contributing to promoting the traditional culture of the nation, the image of the homeland and people of Nghe An” - Director of Nghe An Provincial Department of Tourism Nguyen Manh Cuong shared.
According to the Director of the Department of Tourism of Nghe An province, events and tourism stimulus activities open up development opportunities for the tourism industry during the traditional Lunar New Year.
In 2024, the number of tourists to Nghe An will reach 9,450,000, equal to 113% compared to the same period in 2023, of which the number of overnight visitors will reach 5,930,000, equal to 112% compared to the same period in 2023; international visitors will reach 120,500, equal to 155% compared to the same period in 2023. Total revenue from tourists is estimated at VND 28,569 billion, of which tourism revenue is estimated at VND 11,160 billion.
