In 2025, Thanh Hoa province aims to welcome 16 million tourists, with total revenue reaching 45.5 trillion VND.
Thanh Hoa is a land rich in historical heritage with Ho Dynasty Citadel (a world heritage recognized by UNESCO), Ba Trieu Temple, Lam Kinh and traditional festivals such as Lam Kinh Festival, Sam Son Festival, creating conditions for the development of cultural tourism.
Besides, Thanh Hoa is convenient for development in ethnic villages such as Thai and Muong villages in Pu Luong, where tourists can experience local culture.
Speaking with Lao Dong, Mr. Pham Nguyen Hong - Director of the Department of Culture, Sports and Tourism of Thanh Hoa province - said that in 2025, the province will organize 150 cultural, sports and tourism events at tourist areas and spots across the province to bring visitors new experiences, spreading the message "Thanh Hoa Tourism - Four Seasons of Fragrance".
Spring is associated with traditional festivals, bearing national cultural identity: Ba Trieu Temple Festival (Hau Loc), Cua Dat Temple Festival (Thuong Xuan); Meo Pagoda Festival (Lang Chanh); Nua Am Tien Temple Festival (Trieu Son); Muong Xia Festival (Quan Son)... and ancient Tet activities with traditional games, performances, unique cultural and artistic performances to serve guests in early spring.
Summer is associated with sea tourism events such as: Thanh Hoa Specialty Festival; Market displaying, introducing and promoting OCOP products and Thanh Hoa cuisine; Sam Son, Hai Tien, Hai Hoa, Quang Xuong sea tourism festivals; Street Festival - Carnival; Music Festival at Flamingo Ibiza Hai Tien...
Autumn - winter with national and international sports tournaments; traditional festivals associated with eco-tourism - community: Pu Luong Forest Marathon; Folk Arts Festival - Highland Market and Cultural Festival "Highland Flavors"; Year-end Gala & Countdown program to welcome the New Year at tourist areas and spots in the province...
