On June 20, at within within within within the resort, Lao Dong reporters recorded dozens of cars carrying group guests coming to receive their rooms, mainly Vietnamese guests on tours organized by the company to take staff and staff on vacation. In addition, there are many foreign visitors.
Ms. Nguyen Thi Dong Hai - resort employee said that during the peak summer season, the room occupancy rate is usually up to 60%. On weekends, the yield is higher, sometimes reaching the maximum.
In addition, there are family visitors traveling by private car and randomly stopping by to book rooms. Meanwhile, the European tourist market peaked from October to April next year and was mostly in the long term.
Anantara Mui Ne Resort is also bustling at its peak in the summer. The room occupancy rate at the resort is about 70% on average and increases to about 80% during the peak season at the end of the year.
Not only accommodation facilities, to meet the dining needs of tourists at peak times, restaurants in Mui Ne are always ready to serve a large number of tourists at the same time.
Ms. Vo Thuy Loan - Manager of Sunrise Mui Ne restaurant said that the group of guests during peak summer usually orders in advance, so when guests arrive, everything must be neat.
Especially during the peak of this year's summer tourism, Binh Thuan province organized a tourism stimulus program in 2025 with the theme "Binh Thuan - Endless Experience".
According to the Department of Culture, Sports and Tourism of Binh Thuan province, up to now, nearly 50 accommodation, travel, transportation, entertainment services, entertainment areas, and tourist attractions in the province have registered to participate in many discount products and promotions from 10 - 50% on service prices until September - the end of the summer tourism season. Many attractive stimulus packages are valid until the end of 2025.
Binh Thuan province's tourism stimulus plan does not stop at innovating products but also creates attractive and unique programs to attract tourists from provinces, cities and international.
At the same time, the local tourism industry will coordinate with airlines, railways, transportation businesses and large travel companies to build attractive incentive packages to enhance the experience for tourists.
