2 famous beaches devastated
Quat Lam (Giao Ninh commune, Ninh Binh province) used to be a bustling beach tourist destination, but now it has become quiet. Along the coast, many hotels and guesthouses are closed; many buildings are abandoned and degraded, creating a scene of desolation.
According to people, business activities have stagnated since site clearance to serve planning. In recent years, customers have decreased sharply, mainly going back and forth during the day due to lack of services and accommodation facilities that do not meet demand.
Not only Quat Lam, Thinh Long beach is also in a deserted state after a long period of cautious operation. Currently, this area is implementing a project to consolidate, complete and handle sea dike erosion, expected to be completed before April 30.
Sharing with PV, business households in Thinh Long said that in the past, in the summer, this area was very crowded with customers, motels were almost fully booked. But in recent years, customers have decreased significantly, many households have had to close down because they have no source of income.
Ms. Nguyen Thi Hanh (a business household in Quat Lam) said that in 2025, storms and sea level rise will seriously degrade tourism infrastructure; the situation of waste also affects the destination's image.
Restoring the sea tourism brand
To develop Ninh Binh sea tourism, the Provincial People's Committee has just issued a plan to develop marine tourism divided into 2 phases. In which, the 2026 - 2027 period, implement solutions to protect ecosystem resources and marine environment; organize research activities, build and develop the Ninh Binh Sea Tourism brand - Green, safe, quality and friendly destination. At the same time, select a number of localities with beautiful beaches and good water environment quality to develop into the main marine tourism product, and at the same time study positioning and renewing the sea tourism brands of Quat Lam and Thinh Long.
In addition, forming 2 sea resort tourism models associated with community tourism and craft villages in Hai Thinh commune, Giao Ninh commune and Giao Minh commune.
The plan clearly states that in the period 2028 - 2030, develop unique Ninh Binh sea tourism products such as: sea resort tourism, ecotourism, community tourism, craft villages, night tourism, culinary tourism, marine - heritage - spiritual tourism combined... Towards forming 2 model tourism experiences of craft villages associated with sea resorts in Giao Hung and Giao Binh communes; forming 2-3 strong domestic branded sea tourism areas; regional linkage and international cooperation to develop marine tourism.
In Giao Ninh commune, the locality is implementing environmental sanitation activities, collecting coastal waste, contributing to improving the landscape and enhancing the quality of the tourism environment, aiming to build an image of a green, clean, and beautiful destination in the eyes of tourists.
Ready for the 2026 sea tourism season
Ninh Binh Provincial Department of Tourism has just planned to organize the opening of Ninh Binh Sea Tourism Season 2026. The opening program is expected to take place at 7:30 PM on April 28th at Thinh Long Sea Tourism Area (Hai Thinh commune). The highlight of Ninh Binh Sea Tourism Season 2026 is the elaborately staged opening art night, imbued with the cultural identity of the coastal region, contributing to creating a strong impression on tourists.
The program introducing destinations and selling sea tourism products in the summer of 2026 is expected to take place on two days, April 28 - 29. Cultural and artistic activities such as stilt walking performances, kite flying festivals... will also take place continuously from April 28 to May 2 in the beach area, bringing unique experiences to tourists, while creating a unique community cultural living space.
