Ninh Binh innovates tourism products, increasing experiences for tourists during Tet

NGUYỄN TRƯỜNG |

Ninh Binh - Ninh Binh province's tourism industry proactively innovates products and increases experience, ready to welcome tourists during Tet.

In the days leading up to Tet, the bustling spring atmosphere has filled tourist areas and attractions in the province. The work of landscape embellishment, adding miniatures, and building check-in spaces according to the theme of Tet is being urgently completed.

In addition, tourist areas and attractions also build many art programs and traditional experience activities that are elaborately invested, creating a fresh and attractive appearance for the destination.

At Thung Nham eco-tourism area, the traditional Tet atmosphere has been present in every space with Neu trees, red couplets, lanterns, and brilliant spring flowers. Decoration clusters are built from rustic materials such as bamboo, wood, rough fabric... recreating a peaceful and intimate old Tet space, creating highlights for visitors to visit, take photos and experience.

Ảnh: Diệu Anh
Tourists will experience Muong culture during Tet days at Thung Ui tourist area. Photo: Dieu Anh

A prominent new feature is the outdoor reality minishow "Khuc hat thien nhien" (Song of Nature), premiered from the 3rd day of Tet. The program lasts about 45 minutes/show, organizing 2-4 shows per day with 4 performance stations. Each station carries a unique message, from the journey of maturity in "Diary of a Cricket", the aspiration to rise up in "Wings of the Sun", to contemplations about life in "Rebirth" and "Dance of Flowers" - where nature and people blend in the bustling spring colors.

Ms. Tran Thi Thanh Lan - Head of Business Department of Thung Nham Eco-tourism Area - said that this Tet holiday, the tourist area has built new products in the direction of increasing experience instead of purely sightseeing, in order to bring visitors interactive activities, immersing themselves in the natural space and local culture, thereby improving the quality and depth of the destination.

To serve the peak period of Tet, the unit has completed landscape embellishment, added spring flowers and put into operation many new rooms. Currently, the room occupancy rate during Tet is over 85%; about 400 personnel are arranged to serve throughout Tet, ensuring to meet the needs of tourists," Ms. Lan shared.

Du khách được trải nghiệm làm các món ăn, món bánh truyền thống của người dân bản địa. Ảnh: Diệu Anh
Tourists can experience making traditional dishes and cakes of local people. Photo: Dieu Anh

With the theme "Spring knocks on the door, Tet returns to the village", from February 6 - 22, Tam Coc - Bich Dong Tourist Area organizes Tet Festival 2026, recreating traditional Northern Tet customs through activities such as: making banh chung, Tet market fair, folk games, craft village space, campfires...

In particular, this year Ninh Binh put into operation a new tourist destination Thung Ui from the 1st day of Tet, expanding the space to explore the ancient capital heritage and experience Muong culture at the beginning of spring.

In addition, many destinations such as: Tam Chuc, Bai Dinh, Hang Mua, Hoa Lu Ancient Capital, Hoa Lu Old Quarter, Cuc Phuong National Park and Xuan Thuy... maintain operations throughout Tet, ready to serve domestic and international tourists.

Du khách nước ngoài thích thú trải nghiệm gói bánh chưng tại khu du lịch Tam Cốc - Bích Động. Ảnh: Diệu Anh
Foreign tourists are excited to experience wrapping banh chung at Tam Coc - Bich Dong tourist area. Photo: Dieu Anh

Mr. Bui Van Manh - Director of Ninh Binh Provincial Department of Tourism said that the goal of Ninh Binh province's tourism industry is not only to increase the number of visitors but also to improve the quality of experience, continue to spread the Ninh Binh brand as a safe, friendly, attractive destination and gradually affirm its position on the international tourism map.

With synchronous and proactive preparation, Ninh Binh tourism industry expects this Lunar New Year to continue to maintain strong growth momentum. Thereby, creating an important foundation to achieve the goal of welcoming 20 million visitors in 2026, including about 3 million international visitors" - Mr. Manh said.

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