According to this project, Phu Yen province identifies tourism as a spearhead economic sector, of a comprehensive nature, playing an important role in promoting the socio-economic development of the province.
Gathering enough potential for tourism development
Phu Yen possesses many advantages to develop tourism with a strategic geographical location on the North-South transport axis, a complete connection system including roads, railways, airports and seaports, and National Highway 29 connecting to the Central Highlands provinces.
The province also has diverse natural landscapes, fresh climates, and profound cultural spaces. These are potential for Phu Yen to promote the development of unique tourism products, creating an impression with their originality and uniqueness. From there, gradually creating the Phu Yen tourism brand on the domestic and international tourism map.
Grasping the new trend of the tourism industry in the context of digital transformation and digitalization, Phu Yen has proactively approached modern models, promoted innovation, strongly applied scientific and technological achievements and promoted human resources.
In particular, Phu Yen focuses on exploiting "backbone" market segments - less competitive but with great potential, helping to overcome seasonality and take advantage of climate conditions.
Phu Yen also orients the development of green tourism on the basis of preserving natural landscapes, cultural heritage and ensuring fairness and social equality. The province identifies people as the center of the development process, creating conditions for the community to participate in tourism and benefit from tourism, contributing to improving people's lives and improving livelihoods.
Expectations to become a tourism center
Phu Yen province aims to become a major tourism and service center in the region and the whole country. Strive to make Phu Yen tourism an important highlight in tourism development linkages between the Central Highlands and Central Coast provinces.
By 2030, Phu Yen tourism will become a spearhead economic sector, contributing greatly to the province's economy.
In particular, by 2025, the province expects to welcome over 4.5 million visitors, including about 45,000 international visitors with 34,000 stays, with tourism revenue estimated at VND 11,000 billion.
By 2030, it will increase to more than 7 million visitors and reach about 30 million visitors by 2050. Total revenue is estimated to reach 20,000 - 23,000 billion VND in 2030 and reach 77,000 - 186,000 billion VND in 2050.
Based on outstanding advantages in geographical location, natural resources, history, culture, transport infrastructure, etc., Phu Yen aims to develop tourism in a unique, unique and highly competitive direction. This strategy ensures compliance with the general development orientation of the tourism industry nationwide and the South Central Coast region.
The province will synchronously develop tourism product groups in order of priority: Special tourism products, main products, and auxiliary products.
In particular, focusing on prioritizing two specific tourism product lines such as "Phu Yen - Natural Heritage and Stone Cultural Heritage Area" associated with Phu Yen Geopark, towards regional and national level; "Eco-tourism, lake resort on the mountain".
Promote 4 main tourism product lines, including: Sea and island tourism, culture, agriculture - rural areas and eco-tourism.
The group of subsidiary products and services includes: Community tourism, river tourism, sports and adventure sports tourism, tourism associated with education, culinary tourism and health care.
