Recently, the province welcomed a MICE tourist group (conferences, seminars, events) of more than 1,600 people from a service system operating nationwide to participate in a 5-day 4-night program. This is one of the largest MICE tourist groups brought to Quang Ninh by a domestic travel company from the beginning of 2026 to date, according to Quang Ninh e-Portal.
During their stay, the delegation organized conferences, thematic seminars, gala dinners and team building activities at high-class hotels and resorts in the province.
According to a leader of a large travel company, Quang Ninh has many advantages in developing MICE tourism thanks to synchronous infrastructure, diverse 4-5 star hotel systems, unique landscapes and increasingly improved service quality. The demand for booking MICE tours to Quang Ninh during the peak season and the last months of the year is increasing sharply, including many groups from 1,000 guests or more.
The continuous reception of large groups of guests not only increases the capacity of accommodation rooms but also creates revenue for the fields of transportation, cuisine, commerce, entertainment and event organization. This is an advantage of MICE customers when bringing high spending and creating value for the entire tourism ecosystem.
One of the factors helping Quang Ninh become an attractive destination for MICE visitors is the synchronously invested transportation system with a network of highways, seaports, international passenger ports and Van Don International Airport. In addition, the locality owns a diverse tourism ecosystem, allowing the combination of conferences, seminars with resorts, sightseeing and experience.
After working programs, tourists can explore Ha Long Bay, Bai Tu Long Bay, relax at high-class resorts, play golf, participate in sea team building or experience modern entertainment products. This helps travel agencies and event organizers easily build programs suitable for many customer groups.
Not only attracting domestic tourists, Quang Ninh also welcomes more and more international MICE delegations from China, Japan, Korea, India and Southeast Asian countries. These are markets with high spending levels, often combining conferences, market surveys, cultural exchanges with resorts and seeking investment opportunities.
Mr. Vinayak Razdan, General Manager of a large hotel in Ha Long, said that since the beginning of the year, his hotel has continuously welcomed international MICE delegations from Japan, India, Malaysia, Singapore and many other markets. Many tourists after attending the event have returned to Quang Ninh with their families or friends to relax.
Currently, Quang Ninh has more than 1,380 accommodation establishments with over 20,000 rooms and 32 tours, routes and 78 tourist destinations being exploited, capable of serving large-scale tourist groups. The locality also continuously innovates tourism products with periodic fireworks displays, water music shows at Bai Chay, VUI-Fest pedestrian street and a system of yachts and high-class restaurant boats.
In 2026, Quang Ninh sets a target of welcoming nearly 22.5 million visitors, with total tourism revenue reaching over 68.5 trillion VND. In which, MICE tourism development is identified as one of the important directions to increase spending value, improve growth quality and diversify the visitor market.
