The year 2024 has witnessed a strong breakthrough in Binh Dinh tourism, becoming an unmissable destination for domestic and foreign tourists. From the number of visitors, record revenue to international events, Binh Dinh has clearly affirmed its position on the Vietnam tourism map.
Exploding special events
In 2024, the number of tourists to the locality reached a record high of 9.2 million, an increase of 83.9% over the previous year. Of which, international visitors accounted for 93,850, while domestic visitors reached more than 9.1 million. Tourism revenue is estimated at VND25,500 billion, 55.4% higher than in 2023.
In recent years, Binh Dinh has attracted tourists by its majestic natural beauty and the unique features of historical and cultural relics such as the Twin Towers, Quang Trung Museum, the National Monument of the Tay Son Tam Kiet Temple... Along with that, Eo Gio - Nhon Ly continues to be an attractive destination with nearly 400,000 visitors, followed by Hon Seo, Phuong Mai Sand Hill and Ky Co beach.
Not stopping there, Binh Dinh has made a name for itself in the international arena thanks to the successful organization of major events such as the UIM F1H2O International Powerboat Race and the Amazing Fest Binh Dinh 2024 Culture - Sports - Tourism Week.
To attract tourists during the New Year 2025, Binh Dinh province plans to organize a series of unique cultural and sports events and festivals. Notably, the inauguration ceremony of the At Ty 2025 mascot cluster will be held on January 21 at Nguyen Tat Thanh Square (Quy Nhon City). The mascot cluster will be on display until February 9, 2025 to serve people and tourists taking photos during Tet.
In particular, on New Year's Eve (January 28, 2025), Nguyen Tat Thanh Square will become a highlight of the coastal city with an art program welcoming the New Year, combined with activities celebrating the 95th anniversary of the founding of the Communist Party of Vietnam...
Attracting tourists with new "pleasures"
Despite making great strides, Binh Dinh tourism still faces many challenges. Currently, the domestic tourist market is showing signs of saturation, while the province’s nightlife and entertainment activities are still limited and not attractive enough to retain tourists.
Mr. Tran Van Thanh - Director of Binh Dinh Province Department of Tourism said that in the coming time, the province's goal is to develop new destinations, build bustling entertainment areas, especially night tourism activities, to "retain" tourists.
“We are also focusing on exploiting the potential of night tourism - a promising but under-utilized field. The province will promote the development of night-time activities, especially in coastal areas, with festivals, unique art programs and forms of entertainment imbued with local cultural identity.
According to the general planning of Binh Dinh province approved by the Government, tourism is identified as one of the five pillars of development of the province. By 2030, the province's goal is to turn Binh Dinh into one of the leading tourist centers in the country," said Mr. Thanh.
According to the Director of the Department of Tourism of Binh Dinh province, in the coming period, the province will focus on developing tourism types based on existing strengths such as sea and island tourism, exploring scenic spots and exploiting the value of more than 120 historical and cultural relics. In particular, investing heavily in event tourism combining culture and sports, typically organizing national and international events.
