The event is organized by the Korean Embassy in Vietnam in coordination with the Korean Cultural Center (KCC), an annual activity to introduce Korean culture, cuisine and art to the Vietnamese public, while enhancing exchanges between the two countries.
The festival space is decorated like a "minor Korean street" in the heart of Hanoi. The welcome gate is combined with more than 600 traditional Jinju silk lanterns combined with Hoi An lanterns, creating a sparkling space, both familiar and strange.
Along the way to the festival, booths of the Korean Cultural Center, King Sejong Academy, Korean Creative content Agency (KOCCA) ... introduce typical experiential activities such as writing Hangeul, trying on hanbok, playing folk games and making handicrafts.
At the art experience area, visitors can do traditional Tal masks by hand, collect Hanji paintings or take photos in the space recreating Seoul streets. Each area is designed in its own style, helping participants clearly feel the harmonious combination of tradition and modernity.
The festival center is an outdoor stage, where special performances are continuously held. Taekwondo Kukkiwon martial arts team - General Headquarters of Taekwondo World, traditional gugak musical instruments, Hanbok fashion show, traditional Korean art performance - Jinju City art troupe, K-POP cover dance, singer Bui Cong Nam and singer Hoang Duyen.
The culinary space was evaluated by many attendees as the most attractive "landing spot". More than 20 booths introduce familiar dishes such as kimbap, tteokbokki, fish cake, bibimbap... with typical flavors of the land of kimchi. In addition, there is a beverage area, cakes and souvenir stalls with traditional Korean handicrafts.
Kieu Trang (Cau Giay, Hanoi) shared: This is the 3rd year I have participated in the Korean Cultural Road Festival and I feel very happy to have interesting experiences here. Thanks to such meaningful events, I have more understanding of the cultural characteristics of the country I hope to set foot in in the future.
